Press Release
Responsive Spaces Receives the A' Design Award for Nexus Spatial Brand Experience in Interface, Interaction and User Experience Design
Responsive Spaces recognized for interface, interaction and user experience design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Nexus Spatial Brand Experience by Responsive Spaces, designed for DC Tower, has been granted the A' Design Award in the Interface, Interaction and User Experience Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Nexus Spatial Brand Experience
At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room.
About Responsive Spaces
Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights.
Award Record
This recognition makes Responsive Spaces a winner of 8 A' Design Awards. The awards span the editions from 2017 - 2018 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. The competition is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Entries typically include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. Awarded interface designs are published at https://designers.org/design-category/interface
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/162496
- A' Design Award Page: https://competition.adesignaward.com/162496
- Media Showcase: https://www.designnewsroom.com/!162496
- Laureate Profile: https://designers.org/d/217352
- Further Information from the Laureate: https://t.ly/DlxoD
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nexus Spatial Brand Experience
- Function
- Spatial Brand Experience
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Dark Slate Gray, Saddle Brown, Black, Sienna and Dim Gray
- Images
- 5
- Client
- DC Tower
The Recognition
- Laureate
- Responsive Spaces
- Country
- Austria
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162496
Credits
- Team
- Markus Pargfrieder, Julian Reil, Christian Renner and Nathalie Kronberger
- Image Credits
- Image #No 1: Photographer: Florian Voggeneder Image #No 2: Photographer: Florian Voggeneder Image #No 3: Photographer: Florian Voggeneder Image #No 4: Photographer: Florian Voggeneder Image #No 5: Photographer: Florian Voggeneder Video (Link): Video & Audio: das narrativ
Design Details
- Unique Properties
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration. At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
- Inspiration
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants. An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
- Research
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Challenge
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space. Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
- Realization and Technology
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts. An iPad allows the interaction by visitors.
- Operation and Interaction
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Project Duration and Location
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Specifications
- The room as the size of approximately 3 meters in width and 12 meters in length
- Keywords
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
