Press Release
A' Design Award in Packaging Design Goes to Avand Pastry by Masoud Najafi Amirkiasar
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Masoud Najafi Amirkiasar for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Avand Pastry by Masoud Najafi Amirkiasar, designed for Avand Pastry, has been granted the A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Avand Pastry
Avand is a packaging series created for a boutique pastry brand. The range includes three cake boxes, a cookie box and a paper cup. Hand brush painting is combined with digital art to form free shapes that resemble a work of art. Deep green and gold are used as the primary brand colors. The painted surfaces reflect the handmade nature of the pastry and the care taken during production. A dynamic identity approach is applied, so the packages carry varied artistic impressions rather than a single fixed pattern.
Award Record
Masoud Najafi Amirkiasar is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2022 - 2023 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/162500
- A' Design Award Page: https://competition.adesignaward.com/162500
- Media Showcase: https://www.designnewsroom.com/!162500
- Laureate Profile: https://designers.org/d/284457
- Further Information from the Laureate: https://bit.ly/3zwOqXu
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Avand Pastry
- Function
- Pastry
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Light Gray, Silver, Sea Green and Dark Slate Gray
- Images
- 5
- Client
- Avand Pastry
The Recognition
- Laureate
- Masoud Najafi Amirkiasar
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162500
Credits
- Image Credits
- Designer: Masoud Najafi. Strategist: Nima Saade
Design Details
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Inspiration
- The Design is inspired by art, painting, and brush effects. Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Realization and Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages. The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
- Operation and Interaction
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Project Duration and Location
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Specifications
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm Cake box 2: Width 210 mm x Depth 210 x Height 105mm Cake box 3: 310 x 310 mm Cookie box: 250 x 87 x 45 mm Paper Cup: 360 cc
- Keywords
- Packaging, Design, Pastry, Cake, Cookie,
