Press Release
Li An Is Honored with the A' Design Award for Eye Wedding Ceremony in Event and Happening Design
Li An honored for event and happening design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Event and Happening Design category for Eye Wedding Ceremony by Li An, designed for Suzhou Huali Cultural Media Co., Ltd. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Eye Wedding Ceremony
Eye is an outdoor wedding ceremony design staged inside an ancient city in Suzhou. The theme is drawn from the bridegroom's first sight of the bride's eyes. Separable sprayed ironwork installations sketch the contour of an eye and form a three-dimensional shape that reads as an eye from above and from the side. The pupil is made of wave-like spangles that glow in sunlight. The floral decorations use dark and light blue tones and are recyclable. The guest area encircles the couple, so the ceremony can be witnessed from many angles.
Award Record
Li An is a winner of 1 A' Design Award, including this recognition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/162592
- A' Design Award Page: https://competition.adesignaward.com/162592
- Media Showcase: https://www.designnewsroom.com/!162592
- Laureate Profile: https://designers.org/d/356432
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Eye Wedding Ceremony
- Function
- Wedding Ceremony
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gray, Dim Gray, Sky Blue, Light Slate Gray and Dark Slate Gray
- Images
- 5
- Client
- Suzhou Huali Cultural Media Co., Ltd
The Recognition
- Laureate
- Li An
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162592
Credits
- Image Credits
- Suzhou Huali Cultural Media Co., Ltd
Design Details
- Unique Properties
- The bridegroom was attracted by the bride's deep eyes at first sight, so the designers chose "EYE" as the theme to reproduce the touching moment in an artistic form at a wedding ceremony. The site is set up in a 2500-year-old ancient city, aiming to bless the new couple's love as eternal as the time-honored ancient city. All artificial floral decorations are recyclable, symbolizing long-lasting love.
- Inspiration
- The bridegroom was attracted by the eyes of the bride and fell in love with her at first sight. Inspired by this, we hope to reproduce this special moment at the holy wedding ceremony to refresh this new couple's memories. The wedding ceremony serves for family members and relatives to witness the love of the new couple, hence this ceremony is set up in a special site and takes "EYE" as the theme, using decorations to connect the people and nature and conveying the best wishes to the new couple.
- Research
- Modern young people's weddings have evolved towards customization, transcending traditional wedding forms. Through in-depth insight into the new couple's love journey, we have refined the theme of "EYE", which symbolizes the groom's falling into his bride's deep eyes at first sight. We reproduce the touching moment with multiple details at the ceremony, aiming to convey their love story to every guest on site.
- Challenge
- How to make the themed wedding ceremony more immersive was a huge challenge of this project. Separable sprayed ironwork installations are used to form a 3D "EYE", being the visual focus of the entire wedding scene whether from every angle. The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid and dynamic, enhancing the sense of layering of the overall scene.
- Realization and Technology
- Separable sprayed ironwork is utilized to sketch the contour of the eye, forming a 3D shape to make the scene an eye from a top or side view, which delivers a layered sense. The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid. The floral decorations in dark and light blue tones create a romantic atmosphere, highlighting the mystery of the eye.
- Operation and Interaction
- The guest area is arranged to encircle the new couple so that guests can witness the ceremony from different angles, which echoes the theme "EYE" of this wedding ceremony and makes the ceremony more interactive. These guests visually look like sparkles from the "EYE", forming an impressive picture and reflecting the blessing from everywhere.
- Project Duration and Location
- The project started in March 2023 in Suzhou.
- Specifications
- The ancient city interior area: 22m*17m (length*width). The ceremony area(include artificial floral decorations): 12m*12m (length*width). The 3D "EYE" installation: 10m*0.6m & 8m*0.4m & 5m*0.4m (length*width). The irregularly-shaped wave-like spangles: 4m*2m (length*width).
- Keywords
- EYE, emotional customization, light and shadow transisitions, highly-interactive scene, immersive experience, outdoor wedding ceremony
