Ather Energy Design Is Honored with the Golden A' Design Award for Rizta Family Electric Scooter in Scooter Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Scooter Design category for Rizta Family Electric Scooter by Ather Energy Design, designed for Ather Energy. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Rizta Family Electric Scooter

Rizta is an electric scooter designed for families. The scooter offers comfortable and eco-friendly commuting for daily use. A large seat and a big storage box support everyday needs. The compact size allows easy movement through traffic, while the electric motor provides instant torque for quick acceleration. Soft, rounded volumes are paired with crisp details, following the appearance of contemporary lifestyle products. Playful colors and clean lines give the scooter a friendly and inviting character.

About Ather Energy Design

Ather Energy, based in Bengaluru, India, is revolutionizing urban mobility by designing and manufacturing high-performance electric scooters. Founded in 2013, they aim to make EVs the preferred transport mode for a sustainable future. What's interesting is their holistic approach, building not just scooters but also a fast-charging network (Ather Grid) and utilizing over-the-air software updates for continuous improvement. Ather's sleek, tech-forward scooters and commitment to a complete ecosystem distinguish them in the rapidly growing Indian EV market.

Award Record

This recognition makes Ather Energy Design a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.

About the A' Scooter Design Award

The A' Scooter Design Award is an international industrial design competition recognizing good scooter designs by scooter designers and manufacturers worldwide. It is organized within the A' Design Award & Competition and is open to scooter designers, industrial design studios, product designers and scooter brands from all countries. Typical entries include electric scooters, kick scooters, mobility scooters, folding scooters, off-road scooters and three-wheeled scooters. The awarded scooter designs are published at https://designers.org/design-category/scooter

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/162730
• A' Design Award Page: https://competition.adesignaward.com/162730
• Media Showcase: https://www.designnewsroom.com/!162730
• Laureate Profile: https://designers.org/d/356104
• Further Information from the Laureate: https://www.atherenergy.com/rizta

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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