Press Release
Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to High Mountains Flowing Water VI Design by Baoquan Luo, Jiamin Feng and Zhiwei Lv
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Baoquan Luo, Jiamin Feng and Zhiwei Lv for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for High Mountains Flowing Water VI Design by Baoquan Luo, Jiamin Feng and Zhiwei Lv, designed for LanceDesign(Guangzhou)Co.,LTD. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About High Mountains Flowing Water VI Design
High Mountains Flowing Water is a poster and visual identity created for an exhibition of Chinese and Italian art. The design blends Eastern and Western elements to express cultural exchange. The Chinese characters for mountain and water are joined with English letters in one fluid calligraphic motion, and the letters M and W form a shape that recalls a Roman column. A palette of red, white and green refers to the Italian flag. The exhibition title, date and venue are set in larger type for quick recognition. Tote bags, fans and staff badges share the same visual design.
About Baoquan Luo, Jiamin Feng and Zhiwei Lv
Lance Design is a comprehensive visual design agency located in the Greater Bay Area, specializing in visual symbol systems, interactive experiences, public space art, and cultural creative design. Our team is made up of interdisciplinary professionals who adhere to the principle of replacing purely intuitive creativity with scientific methodology, always upholding the core idea of "left-brain logic + right-brain aesthetics."
Award Record
Baoquan Luo, Jiamin Feng and Zhiwei Lv is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/163317
- A' Design Award Page: https://competition.adesignaward.com/163317
- Media Showcase: https://www.designnewsroom.com/!163317
- Laureate Profile: https://designers.org/d/357315
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- High Mountains Flowing Water VI Design
- Function
- VI Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Sea Green, White, Light Gray, Gainsboro and Dark Salmon
- Images
- 5
- Client
- LanceDesign(Guangzhou)Co.,LTD
The Recognition
- Laureate
- Baoquan Luo, Jiamin Feng and Zhiwei Lv
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163317
Credits
- Team
- Baoquan Luo, Jiamin Feng, Zhiwei Lv
- Image Credits
- LanceDesign(Guangzhou)Co.,LTD
Design Details
- Unique Properties
- The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
- Inspiration
- This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
- Challenge
- This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
- Realization and Technology
- This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
- Operation and Interaction
- The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics.
