Press Release
Goodtone Receives the Platinum A' Design Award for Birch Office Chair in Office Furniture Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Goodtone for office furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Platinum A' Design Award in the Office Furniture Design category for Birch Office Chair by Goodtone. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Birch Office Chair
Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
About Goodtone
Founded in 2014, Goodtone is a brand specializing in high-end office chair. Goodtone believes in the power of design, and has always taken design as the first driving force of the brand to lead product and industry innovation. With the brand philosophy of “Accompanying you to change the world,” Goodtone continually breaks the boundaries of style and conventional thinking with the spirit of relentless exploration. Combining R&D, design, manufacture, marketing and sales in one, to provide costumer with innovative seating solutions.
Award Record
With this recognition, Goodtone is a winner of 1 A' Design Award.
About the A' Office Furniture Design Award
The A' Office Furniture Design Award is an international furniture design competition recognizing good office furniture by best designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to office furniture designers, industrial design studios, office furniture brands and office furniture manufacturers from all countries. Entries typically include desks, chairs, file cabinets, conference tables, cubicles and workstations. Awarded office furniture designs are published at https://designers.org/design-category/office-furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/163625
- A' Design Award Page: https://competition.adesignaward.com/163625
- Media Showcase: https://www.designnewsroom.com/!163625
- Laureate Profile: https://designers.org/d/315798
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Birch Office Chair
- Function
- Office Chair
- Category
- Office Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Business
- Colors
- Dark Gray, Light Gray, Lavender, Silver and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Goodtone
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163625
Credits
- Team
- Cyrille Charier, ITO Design, Zuck Zhu and Aaron Peng
- Image Credits
- 5: Photographer He Jiasheng
Design Details
- Unique Properties
- Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
- Inspiration
- Starting from the first design draft, our goal was to break the impression of the traditional mesh chair with a separate waist and back by innovating the structural function of the chair back. We hope to ensure that the user's back is fully supported without affecting the high-end one-piece appearance and texture they expect.
- Research
- For the beginning, Goodtone hoped to create an ergonomic chair that focused on improving the flexibility and comfort of the chair back. Therefore, we have been cooperating with the ITO Design for three years. In response to the pain points of lumbar support, we proposed a double-back flexible support system. Through the dual mechanisms of adaptive dynamic adjustment and back locking, Birch can offer customized comfortable lumbar support for users. In appearance, the Birch double-back structure consists of a metal chair back outer frame and a conventional inner frame. With a slim line profile, the chair body shape has a more modern and technological feel.
- Challenge
- In terms of functional innovation, the Birch series simulates the active arc of the human back and spine to present a linked double-back structure, which can bear the body's forward leaning, backward leaning, side twisting and other movements, and can easily take care of a variety of usage scenarios. In terms of operational convenience, the function control keys are concentrated below the 3D armrest surface, which is more convenient and can be freely switched to different comfort states without bending over. In terms of appearance, the Birch series chair back support frame is made of one-piece aluminum alloy, which is light and strong.
- Realization and Technology
- The integrated double-back flexible support system is the core of the Birch series. In view of the differences in individual waist physiological structures, Birch abandons the traditional structure of separated waist and back, and for the first time applies the innovative double-back linkage structure to create an integrated gliding support system, which effectively provides three-in-one support for the back, waist, and sacrum. The metal outer frame and the lightweight inner frame are equipped with dual mechanism functions of adaptive dynamic adjustment and back locking respectively.
- Operation and Interaction
- Based on the BOCK core wire-controlled mechanism, Birch is not only equipped with seat height adjustment, seat cushion depth adjustment, three-level tilt angle locking, 3D armrests, but also quick tilt strength adjustment and chair back height adjustment. On the lower right side of the 3D armrest, the user can adjust the seat height by using the function key in coordination with the body's standing or sitting movements when in a normal sitting position. At the appropriate height, the user's feet should rest flat on the floor.
- Project Duration and Location
- Birch was developed by Goodtone and ITO Design over a three-year period. The product appearance and functional structure design process was carried out in Germany, and the parts procurement and assembly process was completed in Goodtone‘s factory, Foshan, China. In March 2024, Birch made its first public appearance at CIFF, Guangzhou.
- Specifications
- Width 660 mm x Depth 570-630 mm x Height 1170-1255 mm
- Keywords
- Office Furniture, Office Chair, BIRCH, Double-back Support System
