Press Release
Joao Demele Is Honored with the Bronze A' Design Award for Flores Daybed in Furniture Design
Joao Demele acknowledged for furniture design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Flores Daybed by Joao Demele, designed for Karams, has been granted the Bronze A' Design Award in the Furniture Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Flores Daybed
Flores is a daybed designed for relaxed seating and rest. The piece has a circular form, and a curved backrest wraps continuously around the seat to create a sense of enclosure. The main volume rests on a discreet base for stability, while an integrated side table offers a surface for books, drinks or personal objects. A robust internal structure is combined with high-density foam and soft upholstery, with precise stitching that follows the curves. The side table is made of natural wood on a slim metal structure.
About Joao Demele
Victor Leite is a product designer and curator of major brands in the high-end segment decoration, created several pieces of furniture throughout his time at Studio Tri Design and he is currently a partner at Mollde Consultoria, in addition to having been the founder of the show of fixed decoration Casa Mollde + Content - a collaborative project that included the support and sponsorship of more than 40 brands in the segment.
Award Record
With this recognition, Joao Demele is a winner of 3 A' Design Awards. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/163636
- A' Design Award Page: https://competition.adesignaward.com/163636
- Media Showcase: https://www.designnewsroom.com/!163636
- Laureate Profile: https://designers.org/d/357821
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Flores Daybed
- Function
- Daybed
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, Dim Gray, Light Gray, Silver and Dark Gray
- Images
- 5
- Client
- Karams
The Recognition
- Laureate
- Joao Demele
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #163636
Credits
- Team
- João Demele and Mollde
Design Details
- Unique Properties
- The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort. The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity. Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
- Inspiration
- Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves. The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
- Research
- The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
- Challenge
- The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement. Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
- Realization and Technology
- The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort. The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness. The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
- Operation and Interaction
- The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element. The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
- Project Duration and Location
- The project began in 2023 and was published in 2024, in São Paulo, Brazil.
- Specifications
- Finishes: Tissue and Wood Measures: Width - 144.0cm Height - 77.0cm Depth - 144.0cm
- Keywords
- Daybed, Flora, Conforming, Nature, Design, Modern
