Ziqiong Li Receives the Silver A' Design Award for To Meet Apple Packaging Design in Packaging Design

Ziqiong Li recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 21, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for To Meet Apple Packaging Design by Ziqiong Li, designed for ONE DESIGN Brand Co., Ltd. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About To Meet Apple Packaging Design

This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.

About Ziqiong Li

Founder, designer and illustrator of one design brand communication; Committed to brand building, innovative design of product packaging and cultural and creative development; His works have won many international awards; Pentawards 2019 Gold Awards (EU pentawards 2019 food packaging category Gold Award) Pentawards 2018 Silver Awards (EU pentawards 2018 luxury category Silver Award) 2019 Red Dot Award (German red dot award 2019 food packaging award) 2017 Red Dot Award (German red dot award 2017 graphic Vision Award) A’design award & competition 2019Gold Awards (Italy a design Grand Prix 2018-2019 gold medal)

Award Record

This recognition makes Ziqiong Li a winner of 2 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2024 - 2025 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/163720
A' Design Award Page: https://competition.adesignaward.com/163720
Media Showcase: https://www.designnewsroom.com/!163720
Laureate Profile: https://designers.org/d/309225

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: To Meet Apple Packaging Design
Function: Apple Packaging Design
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Firebrick, Crimson, Brown, Indian Red and Sienna
Images: 5
Client: ONE DESIGN Brand Co., Ltd

The Recognition

Laureate: Ziqiong Li
Country: China
Recognition: Silver A' Design Award
Edition: 2024 - 2025
Design ID: #163720

Credits

Team: Li Ziqiong, Cai Xueqin, Wen Wanqi and 西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.

Design Details

Unique Properties: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Inspiration: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Research: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40. Our design is based on the main consumer groups and aesthetic needs identified through market analysis. The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value. This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Realization and Technology: Paper printing involves processes like hot stamping, embossing, and UV coating. It is presented using special papers such as those with magnetic buckles and tactile paper.
Operation and Interaction: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Project Duration and Location: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Keywords: Brand identity, super symbols, creativity, interaction