Press Release
Peacebird Fashion Down Outdoor Jacket by Peacebird Receives the Bronze A' Design Award in Fashion, Apparel and Garment Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Peacebird for fashion, apparel and garment design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Peacebird Fashion Down Outdoor Jacket by Peacebird, designed for Ningbo Peacebird Fashion Clothing Co., Ltd., has been granted the Bronze A' Design Award in the Fashion, Apparel and Garment Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Peacebird Fashion Down Outdoor Jacket
Peacebird is a down outdoor jacket designed for winter outdoor activities. The outer shell uses Dermizax stretch fabric with a high moisture permeability index and water, oil and dirt repellency. The lining combines a honeycomb reflective heat storage layer with graphene heat storage fabric, holding body heat at temperatures as low as minus 15 degrees Celsius. A waterproof adjustable hood, waterproof seal tape treatment and large capacity pockets add protection and practicality. A 3D draping cut supports a close fit and free movement.
About Peacebird
PEACEBIRD is a customer-focused fashion retail company. The "PEACEBIRD" brand was established in 1996 and publicly traded on the Shanghai Stock Exchange in 2017 (Stock code: 603877). Its headquarters is located in Ningbo, Zhejiang Province, China. For the past 28 years, PEACEBIRD has consistently prioritized the fashion industry as its core developmental focus, particularly emphasizing the clothing business. The company has successfully nurtured a varied range of fashion brands, including PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and mini peace children's clothing.
Award Record
Peacebird is a winner of 3 A' Design Awards, including this recognition. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://designers.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/163818
- A' Design Award Page: https://competition.adesignaward.com/163818
- Media Showcase: https://www.designnewsroom.com/!163818
- Laureate Profile: https://designers.org/d/358105
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Peacebird Fashion Down Outdoor Jacket
- Function
- Fashion Down Outdoor Jacket
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Gainsboro, Silver, Lavender, Dim Gray and Dark Gray
- Images
- 5
- Client
- Ningbo Peacebird Fashion Clothing Co., Ltd.
The Recognition
- Laureate
- Peacebird
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163818
Credits
- Team
- Meijun Dai and Chenxi Yang
Design Details
- Unique Properties
- This down outdoor jacket blends warmth, lightness, and durability to provide wearers with a comfortable and adaptable winter outerwear solution. The outer shell comprises Dermizax fabric, complemented by a waterproof seal tape treatment and an adjustable design, substantially enhancing protection. The lining incorporates a honeycomb reflective heat storage lining with graphene heat storage fabric, effectively maintaining body heat even at temperatures as low as minus 15 degrees Celsius.
- Inspiration
- To meet the high standards of winter outdoor enthusiasts, the design team utilizes advanced materials, including Dermizax professional outdoor stretch fabric and honeycomb reflective heat storage lining, complemented by 3D draping cut technique and practical detail designs to create a winter outdoor activities jacket with warmth, comfort, and functionality.
- Research
- The rising interest in winter outdoor activities, coupled with advancements in the clothing industry, has led to an increasing demand for winter outdoor apparel. To address this market need, PEACEBIRD has developed a product utilizing 3D tailoring, triple proof fabrics, and a waterproof seal tape process, not only offering exceptional warmth in severe cold but also ensuring freedom of movement and protective performance.
- Challenge
- The challenge lies in the fusion of outdoor jacket functionality with the warmth provided by a down jacket. To address this obstacle, the jacket employs Dermizax professional outdoor stretch fabric, delivering high water, oil, and dirt repellency. The inclusion of honeycomb reflective heat storage lining with graphene heat storage fabric amplifies the warmth of the jacket, catering to the requirements of users for outdoor winter activities across all facets.
- Realization and Technology
- Employing a 3D draping cut technique based on the data of millions of Chinese male body shapes, the jacket balances a snug wraparound fit and freedom of movement. The shell uses Dermizax professional outdoor stretch fabric with a high moisture permeability index and hydrostatic pressure resistance up to level 5. The lining uses honeycomb reflective heat storage lining and graphene heat storage fabric. The waterproof seal tape treatment is applied to the chest pocket and placket pocket cover.
- Operation and Interaction
- With a 3D cuttingfit based on the Chinese male body shapes, the jacket integrates a black-and-white colour scheme, steel-pressing logo, and decorative stripes, balancing visual effect and comfort. The jacket features a waterproof adjustable hood and a collar with a hidden hot-pressing adjustable buckle, contributing to its performance against harsh outdoor conditions. The jacket equips large-capacity storage pockets to carry outdoor essentials.
- Project Duration and Location
- The PEACEBIRD Fashion Down Outdoor Jacket, introduced on October 23, 2024, is currently being promoted by the brand spokesperson through live demonstrations.
- Keywords
- Winter outdoor activities, warm and comfortable, breathable and dry, efficient protection, free movement
