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DesignNewswire · COMO, Italy ·

Shukiku Fun Backpack by Shenzhen Elephant Splash Technology Wins the Silver A' Design Award in Baby, Kids' and Children's Products Design

Shenzhen Elephant Splash Technology acknowledged for baby, kids' and children's products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Shukiku Fun Backpack by Shenzhen Elephant Splash Technology, designed for Shenzhen Elephant Splash Technology Co., Ltd., has been granted the Silver A' Design Award in the Baby, Kids' and Children's Products Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Shukiku Fun Backpack

The product reduces weight, protects children's spine and prevents injuries such as spinal curvature through a scientific carrying system and correct carrying techniques. It is made of lightweight, quality, technological EVA material that feels sturdy and comfortable. The playful and colorful design coupled with the large interior makes it suitable for a variety of occasions. The additional hook and loop pencil case enhances the overall appeal and functionality of the product.

About Shenzhen Elephant Splash Technology

Shenzhen Elephant Splash Technology Co., Ltd. has a strong product research and development team, operation team, business team, to create a new field of online and offline, new platform, new mode. The brand products are mainly different scenarios category of parent-child outdoor travel products.

Award Record

This recognition makes Shenzhen Elephant Splash Technology a winner of 1 A' Design Award.

About the A' Baby, Kids and Children's Products Design Award

The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://designers.org/design-category/baby-products

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Shukiku Fun Backpack
Function
Backpack
Category
Baby, Kids' and Children's Products Design
Discipline
Industrial Design
Industry
Kids
Colors
Sky Blue, Olive Drab, Dark Khaki, Light Blue and Black
Images
5
Client
Shenzhen Elephant Splash Technology Co., Ltd.

The Recognition

Laureate
Shenzhen Elephant Splash Technology
Country
China
Recognition
Silver A' Design Award
Edition
2024 - 2025
Design ID
#164043

Credits

Team
Qiao Chen
Image Credits
Shenzhen Elephant Splash Technology Co., Ltd.

Design Details

Unique Properties
The product is an innovative product designed to protect the spines. Its ergonomic design features a scientific carrying system aimed at enhancing the user experience. This system, combined with proper carrying techniques, helps reduce the load and protect the spine, promoting a more upright posture and lighter feel when worn.
Inspiration
The Shukiku Fun Backpack reduces weight, protects the spine and prevents irreversible injuries such as spinal curvature through a scientific carrying system and proper carrying techniques. It is made of lightweight, high-tech EVA material that feels strong and comfortable.
Research
The Shukiku Fun backpack is meticulously crafted through 320 detailed production steps. Every step, from selecting materials, sampling and finalizing the design to sewing and packaging, is subject to strict quality control. Numerous adjustments and improvements during the production process ensure the final quality of the backpack.
Challenge
In order to enhance the fun, the exterior design adopts bright colors that match the innocent and lively nature, which is both fashionable and cute. In terms of structure, the design team adopted a Hook and Loop pencil case to attract children's curiosity and enhance the fun.
Realization and Technology
The back panel of the backpack is made of EVA, a strong but not overly stiff material that prevents the user from slouching due to the material being too soft. It helps to reduce the load on the spine and provide support, as poor carrying posture can lead to spinal problems.
Operation and Interaction
The fishbone design, combined with a multi point support structure, ensures a snug fit to the back and enhances breathability. The widened shoulder straps and chest buckle are designed to promote correct carrying posture and improve comfort.
Project Duration and Location
This product was designed and manufactured in China on May 20, 2024
Specifications
The specifications of this product are L28*H37*W13.5cm in length, width and height.
Keywords
Backpack, Science, Fashion, Cute, Fun

Good Design Deserves Great Recognition

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