Press Release
Anima Armchair by Pietro Luigi Verona Is Granted the Silver A' Design Award in Furniture Design
Pietro Luigi Verona acknowledged for furniture design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Anima Armchair by Pietro Luigi Verona has been granted the Silver A' Design Award in the Furniture Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Anima Armchair
The Anima armchair is a notable design that takes its cues from the forms and materials present in nature. By focusing on playful and symmetrical shapes, it seeks to create positive experiences for its users, evoking the uplifting sensations often associated with natural elements. Designed through meticulous observation of Brazil's diverse fauna and flora, the armchair transforms these inspirations into a concrete product. It reflects the striking silhouettes found within Brazil's ecosystems, highlighting both the authenticity of its playful features and the elegance of its organic lines.
About Pietro Luigi Verona
My name is Pietro Luigi Verona, I am a Brazilian furniture designer of Italian descent and with art running through my veins. Since I was a child, I have been drawing, dancing, and using my energy to create. I have taken these characteristics into adulthood, never abandoning my childhood essence, thus becoming a furniture designer who creates with energy and happiness, dancing to music from the 70s and 80s and using references from past decades, as well as from observing nature, to create my pieces. I have my own brand of original furniture, owning the creation and distribution, selling to Brazil and the world. My goal is to bring joy to people's homes through my pieces.
Award Record
With this recognition, Pietro Luigi Verona is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/164499
- A' Design Award Page: https://competition.adesignaward.com/164499
- Media Showcase: https://www.designnewsroom.com/!164499
- Laureate Profile: https://designers.org/d/318203
- Further Information from the Laureate: https://bit.ly/3BlMB0N
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Anima Armchair
- Function
- Armchair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Silver, Gray, Light Gray, Saddle Brown and Black
- Images
- 5
The Recognition
- Laureate
- Pietro Luigi Verona
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164499
Credits
- Image Credits
- Pietro Luigi Verona
Design Details
- Unique Properties
- The creative process was entirely manual, from the concept with hand drawings, to its construction and improvement in the wooden piece, the design was improved with 3D scanning technology of the physical prototype, facilitating the manufacturing process on the 5 axis CNC and guaranteeing lines organic and aesthetic that reflect the authenticity of natural forms. The piece offers visual and emotional comfort, bringing the essence of nature to indoor environments.
- Inspiration
- From the shapes and materials of the armchair, the project aims to express the positive experience transmitted in the beauty of nature's playful and symmetrical forms, giving us good feelings, which we experience when we are in contact with natural elements. The Anima armchair was designed based on the observation of aspects present in both Brazilian fauna and flora, with the aim of transmitting the beauty perceived through the interpretation of shapes.
- Research
- Brazil is home to one of the world's richest biodiversities. The objective of our research was to explore and understand the elements that contribute to the beauty of our native flora and fauna. We employed a hands-on approach, venturing into the field to closely observe various plants and animals. As we explored, we sketched our observations, capturing the intricate details and characteristics that make these living beings remarkable. This immersive method not only enhanced our appreciation of nature but also informed our design concepts, allowing us to translate this beauty into our work.
- Challenge
- The greatest challenge was understanding the elements that contribute to nature’s beauty and translating them into an armchair design. We immersed ourselves in observation, sketching organic lines, symmetry, and playful forms found in the natural world. Once the design was finalized, the next step was crafting a prototype using natural materials such as wood and cotton fabric. Working freehand, we constructed the wooden armchair's base, ensuring that the intricate, handmade quality from our drawings was preserved in the final product. This process beautifully linked nature’s essence with our craftsmanship.
- Realization and Technology
- Materials are Tauari Brazilian reforestation Wood. Natural Fabric from Brazil cotton. the design was improved with 3D scanning technology of the physical prototype, facilitating the manufacturing process on the 5 axis CNC and ensuring organic and aesthetic lines that reflect the authenticity of natural forms.
- Operation and Interaction
- Imagine sinking into the Anima armchair after a long day. Its organic and natural curves invite you to relax, wrapping you in a cocoon of comfort with the Tauari wood. As you settle in, the playful lines and natural aesthetic create a soothing atmosphere, reminiscent of a serene walk in nature. You might take a moment to enjoy a good book, the chair cradling you like a gentle embrace.
- Project Duration and Location
- January 2024 and finished June 2024. It was made in Nova Petropolis, Rio Grande do Sul. Brazil
- Specifications
- Width 880 mm x Depth 900 mm x Height 700 mm
- Keywords
- armchair, wood, design, soul, handmade
