Press Release
Brown Brothers Limited Edition Wine Packaging by Yiqi Tang and Zona Yuechen Guan Wins the A' Design Award in Packaging Design
Yiqi Tang and Zona Yuechen Guan acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Brown Brothers Limited Edition Wine Packaging by Yiqi Tang and Zona Yuechen Guan, designed for Brown Brothers, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Brown Brothers Limited Edition Wine Packaging
Brown Brothers Limited Edition is packaging designed for a fruity sparkling moscato wine. The range covers three variants that represent morning, twilight and midnight. Scented ink is applied to each variant, so a fragrance matching the chosen moment is released. Bright colors and lively patterns recall a tropical summer party and the idea of reunion. The bottle is a standard 750 ml format made from recyclable glass and printed with durable high-quality graphics. The aim was to make the packaging engaging for both sight and smell.
About Yiqi Tang and Zona Yuechen Guan
They are an interdisciplinary creative duo working between New York and Shanghai, with experience across global markets. Their collaboration brings together expressive illustration and strategic design thinking. Yiqi is an illustration artist specializing in visual storytelling, while Zona is a visual artist working across brand identity and multi-sensory experience design. Together, they explore cross-cultural aesthetics and concept-led approaches to connect people with ideas. Their practice spans commercial, cultural, and independent contexts, focusing on meaningful communication that resonates across disciplines and audiences.
Award Record
This recognition makes Yiqi Tang and Zona Yuechen Guan a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/164761
- A' Design Award Page: https://competition.adesignaward.com/164761
- Media Showcase: https://www.designnewsroom.com/!164761
- Laureate Profile: https://designers.org/d/359377
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Brown Brothers Limited Edition Wine Packaging
- Function
- Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Brown, Floral White, Saddle Brown, Sienna and Midnight Blue
- Images
- 5
- Client
- Brown Brothers
The Recognition
- Laureate
- Yiqi Tang and Zona Yuechen Guan
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164761
Credits
- Team
- Yiqi Tang and Zona Yuechen Guan
- Image Credits
- Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Design Details
- Unique Properties
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Inspiration
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Research
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Challenge
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Realization and Technology
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Operation and Interaction
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Project Duration and Location
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Specifications
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Keywords
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
