Press Release
Yawen Jiang - A Design Studio Receives the Golden A' Design Award for Solid Order Jewelry Packaging in Packaging Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Yawen Jiang - A Design Studio of A Design Studio for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Solid Order Jewelry Packaging by Yawen Jiang - A Design Studio of A Design Studio, designed for Ads. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Solid Order Jewelry Packaging
Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.
About Yawen Jiang - A Design Studio
A Design Studio (Ads) is a multidisciplinary design company specializing in branding, packaging, and visual communication. Founded with the aim of creating designs that are clear yet distinctive, Ads integrates design and advertising to develop cohesive brand experiences. Ads emphasizes conceptual clarity and functionality, ensuring that each project aligns with the client’s identity while maintaining a strong visual impact.
About A Design Studio
A Design Studio (Ads) is a small design studio founded in 2022 by Yawen Jiang and Vince Zhang, based in Beijing, China. Ads specializes in branding, packaging, and visual communication. Ads has won the 2025 A'Design Award, the 2025 MUSE Design Awards
Award Record
This recognition makes Yawen Jiang - A Design Studio of A Design Studio a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165448
- A' Design Award Page: https://competition.adesignaward.com/165448
- Media Showcase: https://www.designnewsroom.com/!165448
- Laureate Profile: https://designers.org/d/360075
- Further Information from the Laureate: https://shorturl.at/i4YhY
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Solid Order Jewelry Packaging
- Function
- Jewelry Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Light Gray, Dark Slate Gray, Ghost White and Dark Gray
- Images
- 5
- Client
- Ads
The Recognition
- Laureate
- Yawen Jiang - A Design Studio
- Country
- China
- Brand
- A Design Studio
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165448
Credits
- Team
- Yawen Jiang and Cheng Zhang
- Image Credits
- 5: Photographer Cheng Zhang, 2024. Video Credits: Cheng Zhang, 2024.
Design Details
- Unique Properties
- Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
- Inspiration
- The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
- Challenge
- The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
- Realization and Technology
- The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
- Operation and Interaction
- By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
- Project Duration and Location
- October 2023 to February 2024
- Specifications
- Width 95mm x Depth 95mm x Height 95mm
- Keywords
- jewelry, acrylic, magnetic, transparent, box
