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Press Release

DesignNewswire · COMO, Italy ·

Seek AI Web Application by Eric Wu Is Granted the A' Design Award in Software Design

Eric Wu honored for software design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Seek AI Web Application by Eric Wu, designed for Seek AI, has been granted the A' Design Award in the Software Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Seek AI Web Application

Seek AI is a web application that lets business users ask questions about their data in plain language. Seek AI converts natural language questions into SQL code using large language models and a custom agent framework. The platform connects to data warehouses such as Snowflake, BigQuery and Redshift. A chat interface is combined with an expandable SQL editor, so each query can be reviewed and refined. An assistant panel supports work inside the editor. Users can also create visualizations and share insights with collaborators.

Award Record

Eric Wu is a winner of 1 A' Design Award, including this recognition.

About the A' Software Design Award

The A' Software Design Award is an international software design competition recognizing good software designs by leading software developers worldwide. It is organized within the A' Design Award & Competition and is open to software designers, software developers, coders and programmers from all countries. Typical entries include applications, databases, operating systems, networks, games and simulations. The awarded software designs are published at https://designers.org/design-category/software

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Seek AI Web Application
Function
Web Application
Category
Software Design
Discipline
Communication Design
Industry
Software
Colors
White Smoke, Gainsboro, Dim Gray, Silver and Dark Slate Gray
Images
5
Client
Seek AI

The Recognition

Laureate
Eric Wu
Country
United States of America
Recognition
A' Design Award
Edition
2024 - 2025
Design ID
#165510

Credits

Image Credits
Image credit: Eric Wu Video credit: Eric Wu

Design Details

Unique Properties
Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Inspiration
I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Research
In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Challenge
The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely.
Realization and Technology
Seek AI utilizes large language models to generate queries.
Operation and Interaction
With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Project Duration and Location
The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Specifications
Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Keywords
Generative AI, enterprise application, data analytics

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