Press Release
Celina Chair by Marcelo Coelho Is Granted the Golden A' Design Award in Furniture Design
Marcelo Coelho honored for furniture design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Furniture Design category for Celina Chair by Marcelo Coelho, designed for J.Marcon. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Celina Chair
The Celina Chair is a sustainable design that combines natural materials with precision craftsmanship. Made from legally sourced reforested wood, the chair's organic curves evoke serenity and connection to nature, drawing inspiration from celestial bodies and flowing rivers. Its ergonomic design offers comfort, while its joinery, free from visible screws, highlights craftsmanship. Featuring eco friendly leather and recycled foam, the chair represents a harmonious balance of sustainability, aesthetics, and functionality, offering timeless elegance and effortless interaction in any space.
About Marcelo Coelho
Marcelo Coelho is a Brazilian product designer with his own studio, focusing on creating unique products that remain intuitive in form and function. With a decade of market experience, he serves leading industries in the country's furniture sector and collaborates with major retailers, designing projects that become tangible products in the real world. In recent years, he has received recognition both in Brazil and abroad, with invitations to exhibit in New York, Barcelona, São Paulo, and Brasília. He also earned the Bronze Medal at the ADI Awards (Spain) in 2024, in addition to having his products featured as "Discoveries of New York" by Casa Vogue in 2018.
Award Record
This recognition makes Marcelo Coelho a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165752
- A' Design Award Page: https://competition.adesignaward.com/165752
- Media Showcase: https://www.designnewsroom.com/!165752
- Laureate Profile: https://designers.org/d/293407
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Celina Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dark Slate Gray, Dim Gray, Saddle Brown, Rosy Brown and Sienna
- Images
- 5
- Client
- J.Marcon
The Recognition
- Laureate
- Marcelo Coelho
- Country
- Brazil
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165752
Design Details
- Unique Properties
- Crafted from sustainable, legally sourced wood, the Celina Chair merges durability with sophistication. The wood's natural hardness and deep color create a striking contrast with the chair’s gentle, organic curves, which are achieved through precise machining techniques. The chair features no visible screws, highlighting the precision of its joinery and the purity of its design. The piece represents a fusion of nature, comfort, and precision, offering a timeless addition to any space.
- Inspiration
- The Celina Chair draws inspiration from its name, which evokes meanings of heaven and celestial bodies. The design reflects lightness and grace, with flowing lines that evoke a sense of serenity and connection to the sky. Additionally, the chair is influenced by the natural flow of rivers, reminiscent of the intricate patterns formed by waterways seen from above. Celina embodies a timeless presence, inviting contemplation and comfort through its thoughtful, nature-inspired design.
- Research
- This design project explored sustainable material usage and ergonomic chair design, focusing on the interaction between form, function, and materiality. The research included an investigation of natural forms, inspiring the chair's curves, and investigated local materials with legal commercial permissions. The findings emphasized the importance of sustainable sourcing and ecological design, highlighting the balance between aesthetics, comfort, and environmental responsibility.
- Challenge
- The main challenge was balancing the durability and hardness of the wood with the need for ergonomic comfort. Achieving a seamless, screw-free design while maintaining structural integrity was a significant technical challenge. Additionally, sourcing sustainable wood and ensuring its compliance with environmental regulations required meticulous planning and coordination with suppliers.
- Realization and Technology
- The chair is made from solid reforested wood, legally sourced and suitable for indoor use. The seat features eco-friendly leather and recycled foam. The parts are precisely machined using CNC machines, and the joints are made with only the wood itself and glue, concealing the screws. The wood is sanded multiple times to achieve a smooth finish and treated with a non-toxic varnish.
- Operation and Interaction
- The Celina Chair is designed for effortless interaction. Its ergonomic curves naturally guide the user into a comfortable seating position, enhancing relaxation. The absence of visible screws allows for a seamless aesthetic, while the chair’s solid structure provides reliable support. Its simplicity in design means that no assembly is required, making it easy to integrate into any space.
- Project Duration and Location
- The Celina Chair project commenced in June 2024 in Sao Paulo, Brazil, and was completed in November 2024. The chair is scheduled to be exhibited at the Abimad fair in Sao Paulo, Brazil, in July 2025.
- Specifications
- Width: 550 mm x Depth: 535 mm x Height: 810 mm. The chair is packaged in a double-walled cardboard box with FSC certification.
- Keywords
- Wooden chair, Sustainable design, Ergonomic chair, CNC machining, Contemporary furniture, Precision joinery, Organic curves, Eco-friendly materials, Brazilian Furniture
