Press Release
Mannay CBE 2020 Booth by Wai Ho Cheung Is Granted the A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design
Wai Ho Cheung honored for trade show architecture, interiors, and exhibit design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Mannay CBE 2020 Booth by Wai Ho Cheung, designed for Shenzhen Mannay Cosmetic Co., has been granted the A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Mannay CBE 2020 Booth
Mannay introduces its brand Luckinfo at the China Beauty Expo in Shanghai with a booth designed to highlight the technological expertise of Mannay and the youthful appeal of Luckinfo. The booth features a central island that divides the space into two sections, showcasing the raw ingredients and craftsmanship on one side, and colorful products of Luckinfo on the other. Diverse lighting effects, vibrant colors, and detailed elements like neon lights and conveyor belts enhance the display. The layout ensures smooth visitor flow, creating an engaging experience.
About Wai Ho Cheung
WHO Design Studio offers one-stop brand solutions, including CIS development, brand strategy, product innovation, spatial design, and digital interaction. We illuminate a brand's "Path of Light" by merging global perspectives with localized insights to craft tailored solutions for diverse business models. Specializing in customized strategies for global expansion, our vision blends artistic expression with commercial value. Through humanistic understanding and innovation, we build meaningful connections between brands and consumers, ensuring lasting impact.
Award Record
This recognition makes Wai Ho Cheung a winner of 5 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. It is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Typical entries include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. The awarded exhibit designs are published at https://designers.org/design-category/trade-show
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/165938
- A' Design Award Page: https://competition.adesignaward.com/165938
- Media Showcase: https://www.designnewsroom.com/!165938
- Laureate Profile: https://designers.org/d/169702
- Further Information from the Laureate: http://www.mannay.com/newinfo.aspx?AboutCateId=126&CateId=16
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mannay CBE 2020 Booth
- Function
- Booth
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Light Gray, Black, Silver, Rosy Brown and Lavender
- Images
- 5
- Client
- Shenzhen Mannay Cosmetic Co.
The Recognition
- Laureate
- Wai Ho Cheung
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165938
Credits
- Image Credits
- Simon Zhou
Design Details
- Unique Properties
- At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
- Inspiration
- The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
- Research
- The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
- Challenge
- The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
- Realization and Technology
- The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
- Operation and Interaction
- The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
- Project Duration and Location
- The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
- Specifications
- Width 6 m x Depth 15 m x Height 4 m
- Keywords
- Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
