Star Drinking Glass by Florian Seidl Is Granted the Silver A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design

Florian Seidl honored for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Star Drinking Glass by Florian Seidl, designed for Officina Endorfino, has been granted the Silver A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Star Drinking Glass

The Star glassware series is designed with a flowing gesture that combines a rounded base with an external ring for added stability. The collection is based on a stackable and modular design concept. The series is made from borosilicate glass and includes three different sizes. They are dishwasher safe and highly transparent and available in different colours. The glass is recyclable, and the packaging is made from recycled cardboard.

About Florian Seidl

Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.

Award Record

This recognition makes Florian Seidl a winner of 15 A' Design Awards. The awards span the editions from 2015 - 2016 to 2024 - 2025 of the A' Design Award & Competition.

About the A' Bakeware, Tableware, Drinkware and Cookware Design Award

The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Entries typically include pots, pans, cutlery, plates, bowls and glasses. Awarded kitchenware designs are published at https://designers.org/design-category/kitchenware

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/167934
A' Design Award Page: https://competition.adesignaward.com/167934
Media Showcase: https://www.designnewsroom.com/!167934
Laureate Profile: https://designers.org/d/154515
Further Information from the Laureate: https://www.endorfino.it

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Star Drinking Glass
Function: Drinking Glass
Category: Bakeware, Tableware, Drinkware and Cookware Design
Discipline: Industrial Design
Industry: Furniture & Home and Food & Hospitality
Colors: Light Gray, Khaki, Goldenrod, Dark Goldenrod and Antique White
Images: 5
Client: Officina Endorfino

The Recognition

Laureate: Florian Seidl
Country: Italy
Recognition: Silver A' Design Award
Edition: 2024 - 2025
Design ID: #167934

Design Details

Unique Properties: A super simple and yet strikingly elegant drinking glass collection for every occasion. Based on a stackable and modular design concept it comes in three different sizes and many different colours. Star is made from borosilicate glass. This dishwasher safe material has high transparency and a lot of depth. It sets the scene and helps to present the content appropriately making every drink special. Cheers!
Inspiration: The inner and outer volume follow the exact same flowing, rounded gesture. This shape is also playing on the original idea of the tumbler. A drinking glass for many different drinks, commonly with a flat base. But initially with a pointed or rounded base. So, this proposal combines the rounded base with a pointed external ring for added stability. Just stellar!
Research: The design process was based on conceptual and formal research aimed at understanding material properties and opportunities of the category. Product development and refinement through traditional sketching and 3D modelling.
Challenge: The main challenge was the necessity to create a series of modular and stackable drinking glasses in different sizes that also explore the formal possibilities of the material and make a visual statement.
Realization and Technology: The Star glassware series is made from borosilicate glass. The material is known for its strength, durability and temperature resistance. The glass can be moulded and crafted in a variety of very different shapes and thicknesses. It is an infinitely recyclable material that can be re-melted again and again minimizing waste and environmental impact. The packaging is made from recycled cardboard.
Operation and Interaction: Take a glass. Fill it up. Bring it to your mouth. Drink. Enjoy!
Project Duration and Location: The project was designed in Italy during the summer of 2024 as a quick side study for Officina Endorfino. A free exploration and exercise in glassware design.
Specifications: Star 20: Content 200ml, Diameter 72mm, Height 90mm Star 33: Content 330ml, Diameter 72mm, Height 130mm Star 50: Content 500ml, Diameter 72mm, Height 170mm
Keywords: tableware, drinkware, glassware, drinking glass, tumbler, stackable, glass, borosilicate, Officina Endorfino