Press Release
Confucius Aesthetics Illustration by Chunli Zhou Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Chunli Zhou honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Confucius Aesthetics Illustration by Chunli Zhou, designed for Zhou Chunli, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Confucius Aesthetics Illustration
Confucius Aesthetics is a series of illustrations created to present the aesthetic values of Confucius. The series uses metaphorical imagery to express ideas such as national prosperity, social harmony, equality and love of country. Traditional Chinese auspicious motifs, including bronze ware, jade pendants, the phoenix, auspicious clouds and the elk, are combined to form the outer frame of each illustration. The drawings were made with digital painting software and printed in rich colours. The series aims to support the study and wider sharing of traditional culture.
About Chunli Zhou
Her name is Zhou Chunli, who is a doctoral student at Hanyang University in South Korea and a winner of the Hanyang International Scholarship. Master degree at Northeastern University of China. At present, she has published 17 journal papers, 1 book, 2 appearance patents, and won more than 70 awards in domestic and foreign competitions. During my master's degree, I participated in more than 10 tutor projects, participated in 5 international conferences, and made 2 reports in the conferences. He has won more than 20 national scholarships such as first-class scholarships and honorary titles.
Award Record
Chunli Zhou is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2021 - 2022 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/167963
- A' Design Award Page: https://competition.adesignaward.com/167963
- Media Showcase: https://www.designnewsroom.com/!167963
- Laureate Profile: https://designers.org/d/328554
- Further Information from the Laureate: https://c.aiiz.cn/kbzeFY
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Confucius Aesthetics Illustration
- Function
- Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Saddle Brown, Sienna, Khaki, Peru and Dark Goldenrod
- Images
- 5
- Client
- Zhou Chunli
The Recognition
- Laureate
- Chunli Zhou
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167963
Design Details
- Unique Properties
- Through the review of a large number of literature and books, the use of figurative design techniques, the use of ancient Chinese auspicious elements, to assist the visual interpretation of Confucius aesthetic thought of prosperity, equality, prosperity, rule of law and patriotism.
- Inspiration
- The aesthetic value of Confucius and Confucianism is a unique aesthetic paradigm in traditional Chinese culture. Its benevolence, perfection, and neutrality are the core source of its aesthetic principles. Nowadays, while economic growth, people are more inclined to explore spiritual nutrition from traditional culture. The illustration design of Confucius' aesthetic values can promote its artistic dissemination.
- Research
- This design is designed to promote Confucius' aesthetic values. Metaphical design techniques are used to visualize Confucius's aesthetic ideas. At the same time, the artistic combination of auspicious cultural images such as bronze ware, jade pendant, phoenix, auspicious cloud and elk is realized. The whole illustration series has outstanding cultural connotation, strong visual influence, and has the value of historical and cultural inheritance and artistic promotion.
- Challenge
- Transforming abstract ideas into concrete images is a complex and long process. Finally, the Analects of Confucius, which records the life and deeds of Confucius, was selected as an important reference, and images were combined according to relevant contents.
- Realization and Technology
- This set of illustrations is drawn by the Procreate software. It is made with a high level of printing and manufacturing techniques to show beautifully illustrated details with rich colors.
- Operation and Interaction
- First of all, we refined the aesthetic value of Confucius, and chose the content of Confucius's aesthetic thought, such as national prosperity, national harmony, everyone is equal, and love for the country. Then, the metaphorical design method is used to describe the connotation of Confucius' aesthetic view, and finally, the auspicious elements are combined to form the outer frame part of the illustration. The illustrations throughout the series show an artistic image of change and unity.
- Project Duration and Location
- The project Started in February 2023 in Guiyang, China, and was completed in June 2023 in Shenyang, China.
- Specifications
- Printing illustrations:800mm(H)x800mm(W)(sheet size), Data size:1800mm(H)x1800mm(w),300dpi,developed and utilized. This design redesigns and cmyk.
- Keywords
- Illustration design, Confucius aesthetic view, Artistic interpretation, Values, Traditional culture
