The Six Arts of Gentlemen Illustration by Zhang Yuqi Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Zhang Yuqi honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 21, 2025 /DesignNewswire/ The Six Arts of Gentlemen Illustration by Zhang Yuqi, designed for Northeastern University of China, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding The Six Arts of Gentlemen Illustration

The Six Arts of Gentlemen is an illustration series based on the six arts of ancient China: ritual, music, archery, chariot skills, calligraphy and mathematics. The illustration presents these traditional educational subjects through character figures drawn in a new Chinese style. The work is created with digital painting software, using brush, airbrush and gradient tools to render light, shadow and texture. Traditional graphic motifs are added to detail expressions and eyes. The intent is to link traditional culture with digital art.

Award Record

With this recognition, Zhang Yuqi is a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/168073
A' Design Award Page: https://competition.adesignaward.com/168073
Media Showcase: https://www.designnewsroom.com/!168073
Laureate Profile: https://designers.org/d/364516
Further Information from the Laureate: https://b23.tv/6M5gngj

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: The Six Arts of Gentlemen Illustration
Function: Illustration
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: White Smoke, Pale Goldenrod, Light Gray, Tan and Burly Wood
Images: 5
Client: Northeastern University of China

The Recognition

Laureate: Zhang Yuqi
Recognition: Bronze A' Design Award
Edition: 2024 - 2025
Design ID: #168073

Credits

Image Credits: Image #1 Illustration Zhang Yuqi 2024. Image #2 Illustration Zhang Yuqi 2024. Image #3 Illustration Zhang Yuqi 2024. Image #4 Illustration Zhang Yuqi 2024. Image #5 Illustration Zhang Yuqi 2024.

Design Details

Unique Properties: From the aspect of cultural heritage and cultural innovation, it deeply excavates the six arts of traditional Chinese culture, presents the educational culture of the six arts with specific and innovative design, and closely integrates with modern characteristics, so that traditional culture radiates new vitality in the context of the new era, and promotes the integration and development of digital art and traditional culture.
Inspiration: The six major arts of ancient China, rituals, music, archery, chariot skills, calligraphy, and mathematics. It carries the cultural genes and spiritual essence of the Chinese nation and has profoundly influenced the development of Chinese society. This illustration is based on the admiration and inheritance of this rich cultural heritage.
Research: The six ancient arts of ritual, music, archery, car, calligraphy and mathematics carry the cultural genes and spiritual core of the Chinese nation. They not only build a solid framework for traditional education, but also have a profound impact on the development of Chinese society. The design is based on the admiration and inheritance of this rich cultural heritage.
Challenge: The new Chinese illustration style is a dialogue between tradition and modernity, integrating modern design concepts and expression techniques on the basis of retaining traditional painting skills and aesthetic taste. Outline the IP image with delicate lines. Combined with the composition principles of modern graphic design, the IP image is not only rich in traditional cultural heritage, but also meets the aesthetic needs of contemporary people.
Realization and Technology: Decide on a theme and style, gather footage and sketch it, open a drawing software such as Photoshop to draw a line drawing, then lay out the base color and gradually paint the details, and add light, shadow, texture and other details to optimize the color.
Operation and Interaction: Use the photoshop tool to sketch on a new layer to determine the silhouette, pose, and composition of the characters. Use the brush tool to sketch along the pattern and adjust the brush parameters to express line variations. and use brushes, airbrushes, and gradient tools for transition rendering to render light, shadows, and textures. Add traditional graphic footage to the appropriate location to depict details such as expressions and eyes.
Project Duration and Location: Launching in China in 2024.
Specifications: Width 3600 pixels Depth 3600 pixels
Keywords: Illustration, Traditional, six arts, Culture, China