Silver A' Design Award in Education, Teaching Aid and Training Content Design Goes to Fairy Tale Travel Textbook by Kiwook Kim

The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Kiwook Kim for education, teaching aid and training content design

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Fairy Tale Travel Textbook by Kiwook Kim, designed for MiraeN, has been granted the Silver A' Design Award in the Education, Teaching Aid and Training Content Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Fairy Tale Travel Textbook

Fairy Tale Travel is a series of textbooks designed for elementary school students in Korea. The books use a fairy tale concept to give consistency to the whole series and to make learning enjoyable. Character guides appear in each textbook and lead students through the lessons. Warm colours, hand drawn illustrations, soft typography and curved shapes create a friendly look. Each grade and semester has a different main colour, so materials are easy to find. The covers use holographic printing, and antimicrobial film coating and ink are applied for safer use.

About Kiwook Kim

Mirae-N Design Team is an expert group of designers in Mirae-N Company. The team covers all design related projects of the company and deals with a wide range of design areas such as editorial, web, brand, communication, space, and so on. All members believe that creative efforts could make people’s lives richer and better in many aspects by connecting people and their thoughts and minds. The team strives for better design in all areas than ever before.

Award Record

With this recognition, Kiwook Kim is a winner of 8 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2024 - 2025 editions of the A' Design Award & Competition.

About the A' Education, Teaching Aid and Training Content Design Award

The A' Education Design Award is an international competition recognizing good education products and projects by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to education designers, teaching aid designers, training content creators and curriculum developers from all countries. Typical entries include textbooks, e-learning platforms, educational games, training manuals, instructional videos and interactive whiteboards. The awarded education designs are published at https://designers.org/design-category/education

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/168142
A' Design Award Page: https://competition.adesignaward.com/168142
Media Showcase: https://www.designnewsroom.com/!168142
Laureate Profile: https://designers.org/d/315336
Further Information from the Laureate: https://www.mirae-n.com/main/mn-main-01.frm

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Fairy Tale Travel Textbook
Function: Textbook
Category: Education, Teaching Aid and Training Content Design
Discipline: Service Design
Industry: Education
Colors: Khaki, Dark Sea Green, Antique White, Gainsboro and Light Gray
Images: 5
Client: MiraeN

The Recognition

Laureate: Kiwook Kim
Country: Republic of Korea
Recognition: Silver A' Design Award
Edition: 2024 - 2025
Design ID: #168142

Credits

Team: Hyunji Son, Dan-bi Kim / Gil-sung Jung / Meong-hee lee and Somdoo / Bokyeong Kang / Sooa Lee

Design Details

Unique Properties: This project is designed for elementary school students in Korea. Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning. In each textbook, character friends guide the textbook learning journey and act as guides to induce interest. It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
Inspiration: Most of the existing textbooks are organized without a consistent story throughout the textbook. It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?' Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
Research: The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration. Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning. Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
Challenge: Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
Realization and Technology: It is composed of convenience and usability as the top priority for elementary school learners. By applying different main colors for each grade and semester, you can quickly and easily find learning materials. In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
Operation and Interaction: The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
Project Duration and Location: The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
Specifications: Product dimension: width 220 x height 220 mm Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook. This activity pocket uses various activities to easily organize various activities, maintain various activities.