Press Release
Courage 2.0 Packaging Design by Edmund Lim and Tony Ng Is Granted the Golden A' Design Award in Packaging Design
Edmund Lim and Tony Ng acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Courage 2.0 Packaging Design by Edmund Lim and Tony Ng, designed for Detail Pte Ltd, has been granted the Golden A' Design Award in the Packaging Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Courage 2.0 Packaging Design
The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.
About Edmund Lim and Tony Ng
At Detail, we help brands stand out by creating logos, key visuals, and packaging that people remember. We’re a branding agency that mixes big ideas with smart strategy to build identities that feel fresh, authentic, and right for your audience. Whether it’s a bold logo or a full brand look, we’re all about designs that leave a lasting impression. We love what we do and care about adding something meaningful to the design world. Every project is a chance to tell your story in a way that’s original, purposeful, and visually striking. Let’s make something great together.
Award Record
Edmund Lim and Tony Ng is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/168255
- A' Design Award Page: https://competition.adesignaward.com/168255
- Media Showcase: https://www.designnewsroom.com/!168255
- Laureate Profile: https://designers.org/d/364753
- Further Information from the Laureate: http://www.thedetail.com.sg
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Courage 2.0 Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Gainsboro, Light Gray, Silver and White
- Images
- 4
- Client
- Detail Pte Ltd
The Recognition
- Laureate
- Edmund Lim and Tony Ng
- Country
- Singapore
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168255
Credits
- Team
- Edmund Lim and Tony Ng
Design Details
- Unique Properties
- The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity. Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expertise.
- Inspiration
- Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
- Research
- Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience. Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities.
- Challenge
- Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
- Realization and Technology
- Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
- Project Duration and Location
- The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
- Specifications
- 8 x 4.7 x 20 cm; 315 g
