Press Release
Inna Kovalenko Is Honored with the Bronze A' Design Award for Castanea Nectar Chestnut Honey in Packaging Design
Inna Kovalenko acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Castanea Nectar Chestnut Honey by Inna Kovalenko, designed for Kyiv Academy of Applied Arts. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Castanea Nectar Chestnut Honey
Castanea Nectar is a packaging design for chestnut honey. A watercolor illustration technique conveys the lightness of chestnut flowers and leaves. The logo uses smooth, slightly viscous lines to suggest the density and richness of chestnut honey, while strict shapes recall the strength of the chestnut tree. A small bee connects the elements of the logo. The honey is presented in a 250 gram glass jar with a label of 125 by 55 millimeters, placed in a box of 85 by 85 by 110 millimeters. The design refers to the chestnut tree as a green symbol of Kyiv.
About Inna Kovalenko
Her journey in graphic design began with self-learning the basics of various software programs. Thanks to her background in interior design, she was able to master a new profession more easily and gain a deeper understanding of visual composition principles. She is especially passionate about creating complex collages and helping new companies develop and bring their brand identity to life, giving their brand a unique and expressive look. In addition, she is a mentor to many students, guiding them in exploring the world of design, mastering essential tools, and unlocking their creative potential.
Award Record
With this recognition, Inna Kovalenko is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/168736
- A' Design Award Page: https://competition.adesignaward.com/168736
- Media Showcase: https://www.designnewsroom.com/!168736
- Laureate Profile: https://designers.org/d/365167
- Further Information from the Laureate: https://www.behance.net/innessakov8f71
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Castanea Nectar Chestnut Honey
- Function
- Chestnut Honey
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Snow, Sienna, Light Gray and Saddle Brown
- Images
- 5
- Client
- Kyiv Academy of Applied Arts
The Recognition
- Laureate
- Inna Kovalenko
- Country
- Ukraine
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168736
Credits
- Image Credits
- Implementation, idea, design Inna Kovalenko
Design Details
- Unique Properties
- For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
- Inspiration
- The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product. Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
- Research
- The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
- Challenge
- The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
- Realization and Technology
- The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
- Operation and Interaction
- A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation. Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
- Project Duration and Location
- The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
- Specifications
- The diameter of a 250-gram glass jar is 70–80 mm.. Label size: 125×55 mm. Box size: 85×85×110 mm.
- Keywords
- Logo, gift, pattern, organic product
