Press Release
Bronze A' Design Award in Fashion and Travel Accessories Design Goes to Aulumu G09 Phone Stand by Shenzhen Magoo Technology Co., Ltd.
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Shenzhen Magoo Technology Co., Ltd. for fashion and travel accessories design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Aulumu G09 Phone Stand by Shenzhen Magoo Technology Co., Ltd. has been granted the Bronze A' Design Award in the Fashion and Travel Accessories Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Aulumu G09 Phone Stand
Aulumu G09 is a phone stand designed for use in many daily settings. The stand is made from aluminium alloy and shaped by 5 axis CNC precision machining. The body weighs 34 grams and measures 6.5 millimetres in thickness. A universal axis structure allows adjustment on the X, Y and Z axes and is tested for 10,000 opening and closing cycles. Dual sided magnets hold a smartphone on one side and attach to desks, walls or appliances on the other. A detachable silicone finger ring glows in the dark and gives a comfortable grip. Wireless charging is supported.
About Shenzhen Magoo Technology Co., Ltd.
Based in Shenzhen, China, started in 2022, AULUMU always focus on cyberpunk/urban tech style products with original design and high quality. Products selling all over the world, there is direct website and Amazon store on US, Japan, EU,and Uk. Also have distributors on Russian, Tailand, Indian, GCC, HK and Taiwan. Explore the integration of urban technology and simple life, aulumu create premium design accessories around the world's top digital brands, bring better product experience in people's travel and work.
Award Record
Shenzhen Magoo Technology Co., Ltd. is a winner of 1 A' Design Award, including this recognition.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Typical entries include handbags, scarves, belts, luggage, hats and travel bags. The awarded accessory designs are published at https://designers.org/design-category/accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/168809
- A' Design Award Page: https://competition.adesignaward.com/168809
- Media Showcase: https://www.designnewsroom.com/!168809
- Laureate Profile: https://designers.org/d/365251
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aulumu G09 Phone Stand
- Function
- Phone Stand
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Silver, Dark Gray, Lavender, Light Slate Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Shenzhen Magoo Technology Co., Ltd.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168809
Credits
- Team
- Haining Hou
Design Details
- Unique Properties
- As a modern smart accessory, this stand redefines the user experience with its innovative design and practicality. Its core features lie in the universal axis structure, combined with dual sided magnetic functionality, lightweight materials, and user centric design details, delivering an efficient, stable, and flexible user experience.
- Inspiration
- The design team drew inspiration from historical principles and applications of universal joints, such as the Cardano gimbal used by Italian scholar G. Cardano in the 16th century and the later development of cross-axis universal joints. These principles inspired the universal axis design, enabling multi-dimensional free adjustments and stable support. The durability supports up to 10,000 opening and closing cycles, ensuring smoothness and reliability over extended periods of use.
- Research
- With the widespread adoption and diversification of smartphone functionalities, the demand for versatile phone stands has increased across various scenarios. Traditional phone stands often lack multifunctionality and fail to meet diverse user needs in different environments. Therefore, the design team created a stand integrating multifunctionality, stability, and aesthetics to cater to the pursuit of convenience, efficiency, and tech aesthetics for modern users.
- Challenge
- The challenge was to meet multiangle and multi-scenario usage requirements. The universal axis supports multidimensional adjustments on the X, Y, and Z axes for infinitely adjustable hover. The dual sided magnetic design features a dual layer magnetic ring precisely aligned with MagSafe for strong smartphone adhesion. The opposite side attaches to surfaces like desks, magnetic walls, kitchen appliances, or fitness equipment, suiting activities such as video viewing, facetime, and filming.
- Realization and Technology
- Made from high quality aluminium alloy and processed with 5 axis CNC precision machining, the stand weighs only 34g, offering a virtually senseless user experience. The material combines lightness with high strength, ensuring the stand's robust durability. Adopting a circular top and bottom stacking mechanism paired with an asymmetric hinge, the overall thickness is just 6.5mm, embodying both minimalism and sophistication in design aesthetics.
- Operation and Interaction
- Whether watching recipes while cooking in the kitchen, recording workout routines during fitness sessions, or using it as a car mount while driving, this stand effortlessly adapts to different scenarios, making your phone an indispensable tool in daily life. Equipped with a detachable silicone finger ring, this stand provides a comfortable grip. The ring also features a glow in the dark function for easy location in low light conditions. It supports wireless charging, enhancing user convenience.
- Project Duration and Location
- The project was initiated for development in January 2025 and launched in China in March 2025.
- Keywords
- Universal Axis Bearing Structure, Dual Sided Magnetic Design, Versatile Application Scenarios, Lightweight and Unobtrusive Experience, Ergonomic Design
