Press Release
Bronze A' Design Award in Photography and Photo Manipulation Design Goes to Fast Women Photographs by Martin Hoffmann
Martin Hoffmann recognized for photography and photo manipulation design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Photography and Photo Manipulation Design category for Fast Women Photographs by Martin Hoffmann, designed for Hoffmann Design. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Fast Women Photographs
The photo series shows the theme of women and racing cars from a new perspective. Instead of being a decorative element, the woman appears as a self-confident personality in a technical environment. Each image conveys determination, coolness and lightness, while subtly resonating vulnerability. The body language retains a natural elegance. The clear image composition and targeted play with blurring direct the eye and create emotions. For a balanced tension, the warm basic tone of the shots is contrasted in part by a technical coolness. Overall, the motifs radiate a calm, focussed atmosphere.
About Martin Hoffmann
Creative standards, good ideas, willingness to perform and motivation as well as high design and technical quality are the benchmark for him creating first-class professional solutions for the customer. Let’s say he puts his heart and soul into every project. An order is more than the pure implementation of a requirements profile. It is the intellectual and visual examination of the topics, the solution of problems, sometimes the facilitation of the almost impossible. For a free spirit, there can also be discussions if your own conviction favors something else. The aim is to achieve the optimum and to exceed his customer's expectations.
Award Record
With this recognition, Martin Hoffmann is a winner of 2 A' Design Awards. The awards span the editions from 2023 - 2024 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/168856
- A' Design Award Page: https://competition.adesignaward.com/168856
- Media Showcase: https://www.designnewsroom.com/!168856
- Laureate Profile: https://designers.org/d/343615
- Further Information from the Laureate: https://mhoffmann-design.de
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Fast Women Photographs
- Function
- Photographs
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Dark Slate Gray, Gainsboro, Silver, Dark Gray and Dim Gray
- Images
- 5
- Client
- Hoffmann Design
The Recognition
- Laureate
- Martin Hoffmann
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168856
Credits
- Image Credits
- Photographer Martin Hoffmann, Fast Women, 2024
Design Details
- Unique Properties
- Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
- Inspiration
- The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
- Research
- Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
- Challenge
- The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
- Realization and Technology
- Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
- Operation and Interaction
- The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
- Project Duration and Location
- The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
- Specifications
- The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
- Keywords
- Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
