Press Release
Bronze A' Design Award in Packaging Design Goes to Kolompeh Traditional Kerman Pastries by Sajad Izadi
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Sajad Izadi for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Kolompeh Traditional Kerman Pastries by Sajad Izadi, designed for Reza Sweets and Nuts. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Kolompeh Traditional Kerman Pastries
Kolompeh is a packaging design for traditional Kerman pastries that are filled with dates and sweetened with grape syrup. The box is made of cardboard coated with water-based materials to keep the packaging environmentally friendly. Illustration covers the surfaces, showing characters inspired by the ancestors of Kerman, with long mustaches and clothing decorated with Persian patterns. Gold and vivid printed colors suggest quality, and each color refers to a flavor. The pastries are arranged inside on food-grade wax paper. The design connects local art with the modern market.
About Sajad Izadi
He is immersed in a world of design, striving to create more creativity. He tries to gain a deeper understanding of the world by listening, observing, and touching it, and every day is a learning experience for him. He sees himself as a perpetual student of God on Earth. He believes that, until the end of our lives, we are like infants, constantly learning.
Award Record
With this recognition, Sajad Izadi is a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/170085
- A' Design Award Page: https://competition.adesignaward.com/170085
- Media Showcase: https://www.designnewsroom.com/!170085
- Laureate Profile: https://designers.org/d/365043
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kolompeh Traditional Kerman Pastries
- Function
- Traditional Kerman Pastries
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Midnight Blue, Black, Dark Slate Gray, Dark Turquoise and Dim Gray
- Images
- 5
- Client
- Reza Sweets and Nuts
The Recognition
- Laureate
- Sajad Izadi
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170085
Credits
- Image Credits
- Graphic Designer: Sajad Izadi
Design Details
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Realization and Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Operation and Interaction
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Project Duration and Location
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Specifications
- Width:224mm Depth:55mm Height:224mm
- Keywords
- Packaging design, Sweets , Design, Graphic Design, Illustration
