Press Release
Levelplay Brandsite Responsive Website Design by Shakes Design Is Granted the Silver A' Design Award in Website and Web Design
Shakes Design honored for website and web design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Levelplay Brandsite Responsive Website Design by Shakes Design, designed for LVL Corp., has been granted the Silver A' Design Award in the Website and Web Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Levelplay Brandsite Responsive Website Design
The Levelplay Web Design and Be Like Liquid Visual carve a unique position in the industry, setting the brand apart with a bold fusion of nostalgia, character driven branding, and creative communication. Inspired by retro gaming and a rebellious spirit, the design captures fluidity and motion, mirroring the essence of liquid cooling technology. With high quality graphics and immersive storytelling, the website transforms into an interactive experience, reinforcing the Levelplay playful yet high performance identity.
About Shakes Design
We are a multi-disciplinary strategic design studio based in Bangkok, Thailand. We work internationally for small and corporate clients from Southeast Asia and greater China. We shake up creativity to inspire ideas and transform businesses with value driven design.
Award Record
Shakes Design is a winner of 10 A' Design Awards, including this recognition. The awards span the editions from 2013 - 2014 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://designers.org/design-category/web
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/170189
- A' Design Award Page: https://competition.adesignaward.com/170189
- Media Showcase: https://www.designnewsroom.com/!170189
- Laureate Profile: https://designers.org/d/134788
- Further Information from the Laureate: http://levelplaytech.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Levelplay Brandsite Responsive Website Design
- Function
- Responsive Website Design
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Images
- 5
- Client
- LVL Corp.
The Recognition
- Laureate
- Shakes Design
- Country
- Thailand
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170189
Credits
- Team
- Bomin Klaithin, Prompong Hakk, Pumepat Akkharamahawong, Phacanan Thongpila, Thoranisorn Hurapan and Richard Chen
- Image Credits
- LVL Corp.
Design Details
- Unique Properties
- Levelplay is a pioneering brand in PC cooling technology, specializing in Liquid Cooling Solutions. The Be Like Liquid Web Design is a tribute to a legend, a rebel, and a fighter-embodying adaptability, resilience, and mastery. The creation of this web experience is a seamless blend of cutting-edge technology and immersive artistry, using interactive animations, arcade-style transitions, dynamic cursor effects, and fluid motion graphics to bring the site to life.
- Inspiration
- The Levelplay Web Design merges retro gaming aesthetics with bold visuals and interactivity, creating a cutting-edge digital experience. It blends nostalgia and modernity, capturing the thrill of arcade games while redefining digital engagement for todays gamers. Levelplay champions adaptability and fun, proving tech should be powerful yet enjoyable. Camouflage visuals and custom emojis turn product pages into an interactive battleground, reinforcing its rebellious identity.
- Research
- Our research mainly included the competitive landscape as well as other emerging players in different industries the goal to craft a very different identity from the big players and position the brand as a fun go-to-alternative.
- Challenge
- While its inspiration is rooted in nostalgia, this design was meticulously crafted to be a unique artistic interpretation that pushes the boundaries of web design. The challenge was to seamlessly connect the website’s aesthetics to the essence of Levelplay products, requiring deep exploration and iteration. Be Like Liquid became more than a phrase - it evolved into a core brand philosophy, shaping both the web experience and the Levelplay identity.
- Realization and Technology
- The Levelplay Web Design was built on WordPress, leveraging a highly flexible platform to build and craft a seamless, high-performance user experience. Custom CSS was implemented for precise styling, animations, and interactivity. 3D animations were created in Blender, while 2D motion graphics and animated transitions were developed in After Effects. The site also integrates Lottie animations, ensuring lightweight yet fluid visuals that enhance engagement without compromising speed. Every element was meticulously designed to push the boundaries of interactive web design.
- Operation and Interaction
- This web design redefines digital engagement through its bold artistic vision and gamified user experience. Unlike conventional PC component websites, Levelplay transforms its online presence into an interactive playground. Scrolling triggers animations, hover effects create playful interactions, and dynamic visual feedback enhances user engagement. Rather than passively browsing, visitors become active players in a gamified digital experience.
- Project Duration and Location
- The project took 6 months to complete, including web concept, custom animations, content and web development.
- Specifications
- The Levelplay website is optimized for performance, responsiveness, and SEO, ensuring seamless access across devices. A well-structured title tag, high-quality meta description, and descriptive anchor text enhance search visibility and user experience. Valid hreflang and rel canonical tags ensure proper regional targeting and prevent duplicate content issues. All images include alt attributes, reinforcing accessibility and SEO best practices while securing strong search rankings.
- Keywords
- levelplaytech, belikeliquid, pccooling, liquidcooling, lvl, levelplay, pccomponents, pcdiy,
