Press Release
Kyra Clarke Is Honored with the Silver A' Design Award for Te Po And Te Ao Marama Special Ed.21 in Print and Published Media Design
Kyra Clarke honored for print and published media design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Te Po And Te Ao Marama Special Ed.21 by Kyra Clarke has been granted the Silver A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Te Po And Te Ao Marama Special Ed.21
Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and Matauranga Maori Kawa (Maori knowledge and protocol). The structure and navigational system of Threaded Ed. 21 is based on the Waiata song Ko te Pu and incorporates visual, augmented, and sonic design queues to communicate the multi layered beginning story.
About Kyra Clarke
Our studio has a focus on client-based projects, as well as our ongoing international design project, Threaded magazine. We enjoy working closely with multi-stakeholder organisations (including NFP’s, SME’s, iwi and hapu) looking to activate and engage with local communities to create positive change.
Award Record
Kyra Clarke is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2014 - 2015 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/171358
- A' Design Award Page: https://competition.adesignaward.com/171358
- Media Showcase: https://www.designnewsroom.com/!171358
- Laureate Profile: https://designers.org/d/149276
- Further Information from the Laureate: https://www.threaded.co.nz/threadedmag
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Te Po And Te Ao Marama Special Ed.21
- Function
- Special Ed.21
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Dark Olive Green, Dark Slate Gray, Black and Silver
- Images
- 5
The Recognition
- Laureate
- Kyra Clarke
- Country
- New Zealand
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171358
Credits
- Team
- Fiona Grieve, George Hajian and David Conventon, Guest Contributors:, Ataria Gibbons, Karyn Gibbons, Tepora Kauwhata, Kawiti Waetford, Jesse Waetford, Maree Sheehan, Tatiana Tavares, Marcos Steagall and Aakifa Chida and others
Design Details
- Unique Properties
- Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and matauranga Maori kawa (Maori knowledge and protocol). The structure and navigational system of Threaded Ed. 21 is based on the waiata (song) ‘Ko te Pu’ and incorporates visual, augmented, and sonic design queues to communicate the multi-layered beginning story.
- Inspiration
- Initial thematic concepts grew out of responses to the physical, emotional and spiritual impacts of Covid-19. Invited practitioners were asked to respond and reflect on how they creatively navigated and overcame the challenges of social separation and cultural disconnection. In response to this, we visually linked ideas of connection (through Te Ao Marama (light)) and utilised Te Po (the night realms) to celebrate the growth and development that came from periods of isolation and reflection.
- Research
- A fundamental part of Threaded magazine’s methodology is underpinned by Kaupapa Maori values, principles and philosophies. It’s a holistic approach that considers synergies and ways of working that draw from ontological and epistemological positions. Guidance from elders, and Maori and non-Maori partnerships aim to disseminate local and international profiles, and give perspectives on practice and promote a convergence of cultures and discourse.
- Challenge
- The special issue Threaded Edition 21 Te Po and Te Ao Marama was conceived thematically, graphically, and structurally in acknowledgment of Te Ao Maori (Maori world view) and its contemporary applications in publication design. Visual and textual signifiers, coupled with AR sonic experiences – through moving image and oral resonance were used to synthetize, communicate and disseminate specific Māori cultural and spiritual concepts. Each interview showcased in Threaded magazine is strongly premised on the notion of speculation and reflection, examining unique methods that arise from personal and collaborative meaning-making processes through the sharing of criticalities about practice.
- Realization and Technology
- Sonic artistry and augmented reality animated vignettes activate motifs, to incorporate the breath of life into the printed page. Combining the visual and linguistic, the spatial and temporal, sound, and virtual reality to graphically symbolize: the realm between being and non-being.
- Operation and Interaction
- QR codes embedded throughout the publication unlock visual and sonic artistry, bringing its motifs to life through augmented reality. This seamlessly adds an immersive layer of engagement and depth to the printed experience.
- Project Duration and Location
- Project started: January 10 2021 Project completed/launched in Auckland / New Zealand: May 25 2022
- Specifications
- Size: 210mm (w) x 270mm (h) x 20mm (d) 150 page publication Embellishments Z-Fold Cover: Foil, PMS 876 Cover: PMS 640, PMS 376 Section 1: PMS 640, PMS 376 Paper Stock Z-Fold Cover: Sirio Color Range 350gsm (x7 different colours) Cover: Freelife Cento Extra White 350gsm Section 1: Arena White Rough 140gsm Section 2: Arena Natural Smooth 140gsm Section 3: Arena Natural Bulk 140gsm Section 4: Arena White Smooth 140gsm Section 5: Arena Natural Rough 140gsm
- Keywords
- Te Ao Maori, Publication, Augmented Reality
