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DesignNewswire · COMO, Italy ·

Bronze A' Design Award in Advertising, Marketing and Communication Design Goes to Innovation Competition Concept Design by Eda Elmaci

Eda Elmaci recognized for advertising, marketing and communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Advertising, Marketing and Communication Design category for Innovation Competition Concept Design by Eda Elmaci, designed for Basaksehir Municipality. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Innovation Competition Concept Design

Innovation Competition is the visual identity created for an innovation competition organized by a municipality in Istanbul. The identity is built on an apple figure combined with circuit lines, referring to the story of Isaac Newton and to technology. The program covers both digital and printed items. Stage videos, animated backgrounds and a digital art exhibition present the selected projects. Social media visuals, web banners and screen content support visibility, while posters, invitations and certificates complete the event experience.

About Eda Elmaci

Eda Elmacı completed her university life in the field of "Nişantaşı University - Graphic Design" and took her first steps in design by developing herself externally in this process. After graduating from university, she started to work at Başakşehir Living Lab Innovation and Technology Center, leading her design life in many areas. She aimed to gain new experiences in the field of digital design, work with entrepreneurs and startups, bring new projects and ideas to life, and bring a character to each brand while creating her brands. Reaching people with the designs he has realized and witnessing and experiencing this whole process with them is the biggest source of motivation for him.

Award Record

This recognition makes Eda Elmaci a winner of 1 A' Design Award.

About the A' Advertising, Marketing and Communication Design Award

The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://designers.org/design-category/advertising

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Innovation Competition Concept Design
Function
Concept Design
Category
Advertising, Marketing and Communication Design
Discipline
Communication Design
Industry
Branding & Advertising
Colors
Dark Slate Blue, Midnight Blue, Black and Dark Slate Gray
Images
5
Client
Basaksehir Municipality

The Recognition

Laureate
Eda Elmaci
Country
Turkiye
Recognition
Bronze A' Design Award
Edition
2024 - 2025
Design ID
#172127

Credits

Image Credits
For this project, all images and photos used in the designs were either sourced from licensed stock image platforms or custom created by the design team. Any third party images or photos used were properly credited according to the licensing agreements, and permissions were obtained where necessary. Additionally, all original artwork and photography created for the event, including the nft exhibition visuals and promotional material, were produced by the design team under the supervision of the project manager.

Design Details

Unique Properties
The 11 innovation competition, organized by başakşehir municipality, featured digital and print designs. Stage videos, animated backgrounds, and an nft exhibition showcasing the winning projects were created. Social media visuals, web banners, and led screen content enhanced visibility, while printed materials like posters, invitations, and award certificates contributed to a cohesive and engaging event experience.
Inspiration
The design process was inspired by the story of isaac newton, where an apple fell on his head, leading to the discovery of the theory of gravity. This story symbolizes how innovation can arise from unexpected moments. The apple figure was combined with circuits, creating a strong logo that reflects technology and innovation, forming the visual identity of the competition.
Research
The research for this project focused on understanding the intersection of innovation, design, and technology in event branding. It examined how digital and print designs, motion graphics, and interactive elements can enhance audience engagement and create a cohesive event experience. The research also explored the integration of nft exhibitions as part of the event's creative concept, aiming to showcase innovative projects in a dynamic and interactive way. By studying current trends in design, technology, and digital art, the project aimed to deliver an experience that reflects the innovative spirit of the competition.
Challenge
The challenge in this project was to combine innovation with design by seamlessly integrating digital and physical elements, including motion graphics, print materials, and the nft exhibition. At the same time, it was crucial to maintain interactivity while staying true to the theme of innovation, which required researching trends in digital art, design, and technology.
Realization and Technology
The production technology for this project involved both digital and print mediums. For digital designs, industry standard software such as adobe photoshop, illustrator, and after effects were used to create visual content, animations, and interactive elements. For print materials, high quality printing techniques were employed to ensure clarity and vibrancy, with materials like glossy paper for posters, invitations, and certificates. Additionally, motion graphics and video content were optimized for led screens and digital platforms, ensuring seamless integration across various media.
Operation and Interaction
In this project, the flow and interaction were designed for a seamless experience. Digital and print designs were integrated into the stage, nft exhibition, and social media. Motion graphics and interactive elements enhanced engagement, while social media enabled participants to connect with the designs and share their experiences.
Project Duration and Location
The project duration was 5 months, and it took place in Istanbul in December 2024.
Specifications
This project utilized different technical specifications for both digital and print designs. Digital designs, including social media graphics and web banners, were optimized, while motion graphics and videos were produced in high resolution. Digital files were used for the nft exhibition. Print materials such as posters and invitations were printed on premium paper, and all designs were optimized to ensure high quality and clarity across both digital and print platforms.
Keywords
Innovation, Design, Visual Identity, Digital Design, Print Design, Motion Graphics, Nft Exhibition, Event Branding, Creative Process, Technology, Interactive Design, Visual Communication, Branding, Graphic Design, Event Management, Digital Media, Stage Design, Social Media Graphics, Creative Direction, Event Experience, Innovation Competition.

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