Press Release
Ningbo Mebox Brand Design Co., Ltd Is Honored with the Bronze A' Design Award for Shengquan Beer Packaging in Packaging Design
Ningbo Mebox Brand Design Co., Ltd honored for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Shengquan Beer Packaging by Ningbo Mebox Brand Design Co., Ltd, designed for China Resources Snow Breweries (China) Qinghai Sales Branch. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Shengquan Beer Packaging
Shengquan is a beer packaging design inspired by Tibetan culture. The bottle uses a dominant blue tone that refers to the purity of Kunlun spring water, with silver tones that recall snow capped peaks. Silhouettes of traditional Tibetan robes and auspicious cross patterns are combined with a modern visual style. Clear typography and strong colors keep the label easy to read. The label and the outer packaging are made of recyclable paper. The bottle is made of glass and the cap is made of metal. The package measures 238 by 75 by 75 millimeters.
About Ningbo Mebox Brand Design Co., Ltd
Ningbo Mebox Brand Design Co., LTD is committed to providing visual design services for customers with high-quality needs and brand visual upgrade needs. He is constantly engaged in brand image building and visual design, packaging design, product planning, video animation production, exhibition booth design, etc. They focus on the long-term development of the brand, and the brand accompanies the run. Connect users with creative design to create business value and impact.
Award Record
This recognition makes Ningbo Mebox Brand Design Co., Ltd a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/172352
- A' Design Award Page: https://competition.adesignaward.com/172352
- Media Showcase: https://www.designnewsroom.com/!172352
- Laureate Profile: https://designers.org/d/368196
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shengquan Beer Packaging
- Function
- Beer Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Royal Blue, Dark Slate Blue, Light Gray, Cornflower Blue and Steel Blue
- Images
- 5
- Client
- China Resources Snow Breweries (China) Qinghai Sales Branch
The Recognition
- Laureate
- Ningbo Mebox Brand Design Co., Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172352
Credits
- Team
- Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang
Design Details
- Unique Properties
- This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
- Inspiration
- Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
- Research
- As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity. Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
- Challenge
- The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
- Realization and Technology
- This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
- Operation and Interaction
- The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension. By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
- Project Duration and Location
- The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
- Keywords
- Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
