Press Release
Button Blessings Brand Design by Chih-Chiao Yu Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Chih-Chiao Yu for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Button Blessings Brand Design by Chih-Chiao Yu, designed for Button Blessings. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Button Blessings Brand Design
Merging button design with traditional temple culture, this design infuses modern aesthetics to breathe new life into ancient deities. Each button symbolizes protection, blessings, and faith, making spirituality accessible to younger generations in their daily lives. Through creative packaging and storytelling, these designs serve as both cultural carriers and fashionable expressions, seamlessly integrating tradition with modernity and revitalizing temple culture in contemporary society.
About Chih-Chiao Yu
Amulet button designs seamlessly integrate traditional culture with contemporary aesthetics, fostering a deeper connection between younger generations and temple traditions. These designs serve as both a symbol of faith and a stylish accessory, carrying blessings while enhancing everyday life. By combining cultural heritage with modern functionality, they allow traditional beliefs to be effortlessly woven into contemporary lifestyles, making spirituality more accessible and relevant in today's world.
Award Record
Chih-Chiao Yu is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/172388
- A' Design Award Page: https://competition.adesignaward.com/172388
- Media Showcase: https://www.designnewsroom.com/!172388
- Laureate Profile: https://designers.org/d/368167
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Button Blessings Brand Design
- Function
- Brand Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Dark Khaki, Tan, Light Gray and Peru
- Images
- 5
- Client
- Button Blessings
The Recognition
- Laureate
- Chih-Chiao Yu
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172388
Credits
- Team
- Yu-Ting Hsu, Jie-Ling Chen and Tzu-Heng Tang
- Image Credits
- Photographer:Tzu-Heng Tang Illustrator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen Layout Designer:Tzu-Heng Tang Content Creator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang Copy Editor:Yu-Ting Hsu Theme Structure:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang
Design Details
- Unique Properties
- "Button Blessings" integrates button design with temple culture, serving not only a functional purpose but also symbolizing protection and connection, reflecting the essence of traditional faith. Through refined visual storytelling, it reinterprets deities with a contemporary aesthetic, resonating with younger generations. The design incorporates unique packaging and publications, offering a modern perspective on faith while fostering cultural continuity.
- Inspiration
- As younger generations drift from temple culture, preserving its history and faith becomes increasingly challenging. Drawing from the connection between "temples × buttons," we see buttons as symbols of bonding and connection, reflecting the emotional essence of faith. Through design, we create cultural products that blend seamlessly into daily life, making tradition more accessible and engaging for modern audiences.
- Research
- This research explores how buttons can serve as a bridge between traditional temple culture and modern life. The study aimed to understand young people's perceptions of temple traditions and their willingness to engage with cultural symbols. Using surveys and interviews, data was collected from individuals interested in design and cultural heritage. Findings revealed that tactile, personal objects enhance emotional connection. This insight guided the use of wood, embroidery, and beading to create a warm, intimate interaction with the design.
- Challenge
- The challenge was making temple culture relevant to young people through buttons, merging tradition with modern aesthetics. We balanced cultural symbolism with contemporary appeal while ensuring precision in wood engraving, embroidery, and beadwork. Limited access to historical records and traditional techniques required careful adaptation. Additionally, designing a packaging system that felt both authentic and functional added complexity to the process.
- Realization and Technology
- This design incorporates warm materials like wood, rice beads, yarn, and embroidery. Laser-engraved patterns on wood draw inspiration from deity attire, while the dragon-scale bookbinding symbolizes faith. Wrapped in a scroll, it emphasizes tradition. The wooden sliding box, inspired by temple architecture, merges traditional craftsmanship with modern aesthetics. Inside, button sets, booklets, and cards rest in smooth wood, reinforcing the cultural narrative.
- Operation and Interaction
- This design blends modern aesthetics with traditional culture, allowing users to engage with heritage in a contemporary way. The button set and booklet invite exploration of the deities' meanings while forming a personal connection. The wooden packaging opens smoothly, revealing the items and offering a tactile experience. This fusion of tradition and modern visuals sparks emotional connections, making it appealing to younger generations.
- Project Duration and Location
- The project started in July 2024 in Taiwan and was completed in April 2025 in New Taipei City.
- Specifications
- Button Size 40mm x 40mm,Poster Size 594mm × 841mm,Box Size 28mm × 20mm × 6mm
- Keywords
- Button Design, Temple Culture, Traditional Heritage, Booklet Design, Young Generation, Modern Aesthetics, Taiwanese Identity, Cultural Products, Tradition & Innovation, Faith in Design
