Press Release
Danquan 168 Cave Aging Premium Liquor by Chuangyi Packaging Design Co., Ltd. Receives the Silver A' Design Award in Packaging Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Chuangyi Packaging Design Co., Ltd. for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Danquan 168 Cave Aging Premium Liquor by Chuangyi Packaging Design Co., Ltd., designed for Guangxi Danquan Distillery Co.,Ltd, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Danquan 168 Cave Aging Premium Liquor
Danquan 168 is a packaging design for a premium sauce flavoured Baijiu produced in Nandan, Guangxi. The bottle is made of high borosilicate glass with a titanium plated surface, shaped by 3D embossing and laser engraving with a precision of 0.1 millimetres. The engraved textures recall the sedimentary formations of limestone caves and refract light when the bottle is turned. The outer box uses a layered structure that abstracts the local cave landscape. The packaging measures 180 by 108 by 290 millimetres and links the regional cave ageing tradition to the product.
About Chuangyi Packaging Design Co., Ltd.
Chuangyi design to wine brand planning, research and development design as the leading, comprehensive Focusing on building brand value as the core, and establishing and mastering the professional strategy of wine brand growth, we have always been committed to the research and development and building of Chinese wine brands, and successfully established distinct image characteristics for many well-known brands, and thus won many awards and evaluations at home and abroad, and more is in the process of acquiring brand awareness and brand A high degree of enterprise brand service experience and strategy.
Award Record
With this recognition, Chuangyi Packaging Design Co., Ltd. is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/172426
- A' Design Award Page: https://competition.adesignaward.com/172426
- Media Showcase: https://www.designnewsroom.com/!172426
- Laureate Profile: https://designers.org/d/368251
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Danquan 168 Cave Aging Premium Liquor
- Function
- Cave Aging Premium Liquor
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, White, Black, Dark Olive Green and Dim Gray
- Images
- 5
- Client
- Guangxi Danquan Distillery Co.,Ltd
The Recognition
- Laureate
- Chuangyi Packaging Design Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172426
Credits
- Team
- Yi Feng, Chi Zhang, Guoxin Song and Zhiyong Rao
Design Details
- Unique Properties
- This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
- Inspiration
- The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
- Research
- The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
- Challenge
- The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
- Realization and Technology
- The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
- Operation and Interaction
- The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
- Project Duration and Location
- The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
- Keywords
- Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
