Press Release
Inova Koltuk Sistemleri Arac Tasarim A.S. Is Honored with the Bronze A' Design Award for Inovity 4500 Passenger Seat in Vehicle Parts, Auto Accessories and Care Products Design
Inova Koltuk Sistemleri Arac Tasarim A.S. of Inova Otomotiv honored for vehicle parts, auto accessories and care products design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Inovity 4500 Passenger Seat by Inova Koltuk Sistemleri Arac Tasarim A.S. of Inova Otomotiv, designed for Inova Otomotiv - İnova Koltuk Sistemleri Araç Tasarım Otomotiv Sanayi Ve Ticaret Anonim Şirketi, has been granted the Bronze A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Inovity 4500 Passenger Seat
Inovity 4500 is a passenger seat designed for buses and minibuses on long journeys. The modular structure uses separate bodies for the backrest, the seat and the chassis. Curved lines on the side surfaces reduce visual bulk and make the seat belt easier to reach. The three point seat belt adjusts to the height of each passenger without manual settings. A phone holder with wireless charging is placed on the rear side and fits different device sizes. A holder for A4 size magazines is also included at the rear.
About Inova Koltuk Sistemleri Arac Tasarim A.S.
Founded in Bursa in 2007 with the aim of manufacturing passenger seats for commercial vehicles, İnova Otomotiv has adopted the principle of delivering innovative solutions to the needs of the industry since its establishment. The company aims to develop ergonomic, aesthetic, and cost-competitive products without compromising passenger safety and comfort, while providing value-added solutions to its customers. With a workforce of over 300 employees, İnova Otomotiv has reached an annual production capacity of 210,000 seats and creates value on a global scale by exporting to 32 countries across 6 continents.
About Inova Otomotiv
Founded in Bursa in 2007 with the aim of manufacturing passenger seats for commercial vehicles, İnova Otomotiv has adopted the principle of delivering innovative solutions to the needs of the industry since its establishment. The company aims to develop
Award Record
With this recognition, Inova Koltuk Sistemleri Arac Tasarim A.S. of Inova Otomotiv is a winner of 1 A' Design Award.
About the A' Vehicle Parts, Auto Accessories and Care Products Design Award
The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Typical entries include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. The awarded vehicle accessory designs are published at https://designers.org/design-category/vehicle-accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/177069
- A' Design Award Page: https://competition.adesignaward.com/177069
- Media Showcase: https://www.designnewsroom.com/!177069
- Laureate Profile: https://designers.org/d/374233
- Further Information from the Laureate: https://www.inovaotomotiv.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Inovity 4500 Passenger Seat
- Function
- Passenger Seat
- Category
- Vehicle Parts, Auto Accessories and Care Products Design
- Discipline
- Industrial Design
- Industry
- Automotive and Manufacturing
- Colors
- Dark Orange, Silver, Black, Dark Slate Gray and Chocolate
- Images
- 5
- Client
- Inova Otomotiv - İnova Koltuk Sistemleri Araç Tasarım Otomotiv Sanayi Ve Ticaret Anonim Şirketi
The Recognition
- Laureate
- Inova Koltuk Sistemleri Arac Tasarim A.S.
- Country
- Turkiye
- Brand
- Inova Otomotiv
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #177069
Credits
- Team
- Kemal Sarp Kaya, Oya Vatansever and Kayacan Akcaay
- Image Credits
- Inova Koltuk Sistemleri A.Ş.
Design Details
- Unique Properties
- Inovity 4500 is designed to make journeys efficient and comfortable. Despite its strong design, the curved lines on side surfaces stop it from feeling bulky and enhancing its appearance while also making the seat belts easy to use. Wireless charging phone holders can charge your device without compromising your entertainment. While you enjoy the comfort and safety of our seats, our company continues advancing in sustainability and innovation, because we believe every journey is a personal stage
- Inspiration
- The symmetrical lines on the backrest cover reflect user comfort, while hourglass-like lines represent the continuity of time during travel from point A to point B. The fact that the seat is designed for long-distance travel has been a key factor in the use of these lines. The inspiration lies in the concept of time. Thus, rather than reinforcing the notion that "long journeys are exhausting and tedious," the design emphasizes a pleasant travel experience blending comfort and aesthetics.
- Research
- At project start, thorough user and market research was done. Safety and comfort of seat belts were tested with participants in the 5th and 95th anthropometric percentiles. Various 3D-printed prototypes supported the design process. The height-adjustable seat belt, integrated with the backrest’s bend, resulted from this research. Ergonomic data guided the phone area placement, maintaining comfort even when the backrest position changed.
- Challenge
- The seat was primarily designed for the Turkish market, with strong export potential in mind. It not only meets today’s expectations for comfort and technology but, thanks to its innovative features, is also adaptable to future developments. Environmentally friendly raw materials were used to achieve a lightweight design and appearance. In line with the client company’s design language, this approach successfully combines form and function.
- Realization and Technology
- The design process began with hand sketches on paper and evolved into digital sketches. Then, 3D data was created in a CAD environment to bring the design to life. Some parts of the chair were produced using 3D printing and vacuum forming methods during the prototyping phase, resulting in the final design form.The chair is manufactured using mid-to-high-level production technologies. The foam is molded, while the metal parts are prepared using laser cutting and molds. These parts are assembled using both manual methods and robotic systems.
- Operation and Interaction
- Inovity 4500 is a new generation travel companion that accompanies passengers on long journeys. Its 3-point seatbelt automatically adjusts to height, providing a safe experience for users of all sizes without requiring any adjustments. The phone holder located behind the seat, which features wireless charging and can be adjusted according to device size, ensures uninterrupted comfort throughout the journey. The magazine holder on the rear side can hold magazines in A4 size.
- Project Duration and Location
- The project was started in Bursa in October 2024. The first prototype will be exhibited at the Busworld Europe Brussels in October 2025. The finished product will be announced at the end of 2025.
- Specifications
- It features a modular structure system with separate bodies for the backrest, seat, and chassis. The two-seat configuration has a total width of 990 mm, a depth of 765 mm, and a height of 1215 mm. It weighs 37 kg.
- Keywords
- Passenger, Seat, Bus, Minibus, Public, Transportation, Transport, Land, Vehicle, Commercial
