Press Release
Konstantinos Chamamtzis Is Honored with the A' Design Award for Kratistos Shopper Bag Packaging in Packaging Design
Konstantinos Chamamtzis of Costis honored for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ Kratistos Shopper Bag Packaging by Konstantinos Chamamtzis of Costis, designed for Kratistos by Costis, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Kratistos Shopper Bag Packaging
Kratistos unveils its innovative wristwatch shopper, inspired by the brand iconic A logo - symbolizing new beginnings and excellence. The unique design of the bag merges graphics and ribbon to dynamically reveal the logo when held, transforming packaging into a statement of brand identity. Precision craftsmanship ensured the perfect alignment of graphics and ribbon, while meticulous color matching overcame material sensitivities. This shopper sets a new standard for creative branding.
About Konstantinos Chamamtzis
Konstantinos Chamamtzis, known as Costis, is a visionary jewelry designer inspired by nature and the world surrounding us. His journey began at age 6 when he was captivated by a jewelry shop window in Athens. By 17, he apprenticed with a renowned jeweler and studied at the Benvenuto Cellini Institute in Italy. At 24, he opened his own design studio in Athens, gaining recognition for his unique, sculptural jewelry. His collections, such as "Pencil" and "Snail Shell," showcase his ability to elevate everyday objects into extraordinary art.
About Costis
Costis is a company specializing in jewelry design, manufacturing and trading, but also engages in industrial design and bespoke assignments. Run by Konstantinos Chamamtzis.
Award Record
Konstantinos Chamamtzis of Costis is a winner of 3 A' Design Awards, including this recognition. All of the awards belong to the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/177263
- A' Design Award Page: https://competition.adesignaward.com/177263
- Media Showcase: https://www.designnewsroom.com/!177263
- Laureate Profile: https://designers.org/d/372944
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Kratistos Shopper Bag Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Sienna, Maroon, Indian Red and Brown
- Images
- 5
- Client
- Kratistos by Costis
The Recognition
- Laureate
- Konstantinos Chamamtzis
- Country
- Greece
- Brand
- Costis
- Recognition
- A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #177263
Credits
- Image Credits
- Photographer, Lantzounis Dimitrios
Design Details
- Unique Properties
- This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
- Inspiration
- The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
- Research
- After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
- Challenge
- The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
- Realization and Technology
- Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
- Operation and Interaction
- The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
- Project Duration and Location
- This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
- Specifications
- Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
- Keywords
- shopper bag, kratistos, A, functionality, branding, luxury
