Press Release
Pinar Nature Blend Plant Based Beverage by Burkan Ciftciguzeli and Ibrahim Gulbas Wins the Bronze A' Design Award in Packaging Design
Burkan Ciftciguzeli and Ibrahim Gulbas of B12 Creative Branding honored for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Pinar Nature Blend Plant Based Beverage by Burkan Ciftciguzeli and Ibrahim Gulbas of B12 Creative Branding. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Pinar Nature Blend Plant Based Beverage
Pinar Nature Blend is a packaging design for a family of plant based beverages. The design applies a simple, modern and holistic visual architecture to the herbal beverage category. Natural tones are combined with illustrative elements and photographic images of the contents. A clear hierarchy helps shoppers recognize each variant quickly. Sharp transitions are used instead of soft gradients, so printing on carton surfaces remains clean and consistent. The result reduces visual clutter and separates the product family from competing items on the shelf.
About Burkan Ciftciguzeli and Ibrahim Gulbas
B12 Creative Branding is an independent design studio founded in Istanbul in 2014, specializing in packaging design and brand development. Operating at the intersection of strategy, visual identity, and packaging, B12 provides integrated design solutions for both local and international markets. Since its inception, B12 Creative Branding has participated in a wide variety of national and international projects and won numerous design awards across various platforms. B12 Creative Branding works with brands from a diverse range of sectors, including food, beverages, personal care, retail, and fast-moving consumer goods.
About B12 Creative Branding
We are a design office specializing in packaging design and branding.
Award Record
Burkan Ciftciguzeli and Ibrahim Gulbas of B12 Creative Branding is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/178481
- A' Design Award Page: https://competition.adesignaward.com/178481
- Media Showcase: https://www.designnewsroom.com/!178481
- Laureate Profile: https://designers.org/d/376243
- Further Information from the Laureate: https://b12istanbul.com/en/works/pinar-nature-blend
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Pinar Nature Blend Plant Based Beverage
- Function
- Plant Based Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Peru, Burly Wood, Tan, Chocolate and Saddle Brown
- Images
- 5
The Recognition
- Laureate
- Burkan Ciftciguzeli and Ibrahim Gulbas
- Country
- Turkiye
- Brand
- B12 Creative Branding
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #178481
Design Details
- Unique Properties
- They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
- Inspiration
- Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
- Research
- Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
- Challenge
- The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
- Realization and Technology
- Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
- Operation and Interaction
- Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
- Project Duration and Location
- The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
- Specifications
- Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
- Keywords
- tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
