Press Release
Shenzhen Junpei Jewelry Group Co., Ltd Receives the Bronze A' Design Award for Juze Bracelet in Jewelry Design
Shenzhen Junpei Jewelry Group Co., Ltd recognized for jewelry design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2026 /DesignNewswire/ Juze Bracelet by Shenzhen Junpei Jewelry Group Co., Ltd has been granted the Bronze A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Juze Bracelet
Juze is a gold bracelet inspired by bamboo, a symbol of integrity and perseverance in Chinese culture. Flowing lines portray the upward growth of bamboo joints and express the idea of steady progress. Both ends of the bracelet are set with teardrop shaped emeralds and pave set diamonds, creating visual balance and conveying wishes for good fortune. The bamboo joints are crafted with engraving and filigree techniques, giving a delicate, embroidery like surface and a lively brilliance under changing light. An open ended form allows the bracelet to be worn with ease.
About Shenzhen Junpei Jewelry Group Co., Ltd
JEMPER, with 20 years of deep cultivation in the jewelry industry, draws essence from Eastern culture and integrates it with international fashion aesthetics. With its unique positioning as "Jewelry-grade Gold," the brand creates gold jewelry works that better fit modern lifestyle scenarios, combining high-end fashion sense with youthful appeal.
Award Record
With this recognition, Shenzhen Junpei Jewelry Group Co., Ltd is a winner of 3 A' Design Awards. All of the awards belong to the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://designers.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/179392
- A' Design Award Page: https://competition.adesignaward.com/179392
- Media Showcase: https://www.designnewsroom.com/!179392
- Laureate Profile: https://designers.org/d/377766
- Further Information from the Laureate: http://www.junpeizhubao.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Juze Bracelet
- Function
- Bracelet
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Peru, Burly Wood, Dark Salmon and Sandy Brown
- Images
- 5
The Recognition
- Laureate
- Shenzhen Junpei Jewelry Group Co., Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179392
Credits
- Team
- Yan Yang, Fengjun Shi
Design Details
- Unique Properties
- Drawing on the growth trajectory and resilient spirit of bamboo in traditional Chinese culture, this bracelet balances cultural depth with contemporary style. Inspired by the golden bamboo, it shows the upward growth trajectory of bamboo joints with flowing lines, embodying rising higher with each step and uses fine craftsmanship to highlight the warm texture of gold. Both ends of the bracelet are set with emeralds and paveset diamonds to enhance brilliance and convey wishes for good fortune.
- Inspiration
- Bamboo, known for its upright and steadfast form, is regarded as a symbol of integrity and perseverance, carrying wishes for continual progress and prosperity. Inspired by this concept, the design team refined the imagery of bamboo into the form of the bracelet. The bracelet uses rare golden bamboo as its design prototype, whose warm, golden hue and unique qualities perfectly resonate with the pursuit of the bracelet, timeless elegance and enduring value.
- Research
- As an important cultural symbol in Chinese culture, bamboo is often used in jewelry design to convey best wishes. However, traditional jewelry often stays at a superficial imitation of its form, featuring uniform aesthetics, coarse craftsmanship, and a fading of cultural meaning. In response, this bracelet takes the upward growth trajectory of bamboo as its design language and uses modern fine jewelry craftsmanship to lend the piece a modern elegance and to convey the resilient spirit of bamboo.
- Challenge
- The challenge is to break from the imitation of bamboo form like traditional jewelry and to imbue the bracelet with modern aesthetics and cultural resonance. Focused on the growth momentum and inherent strength of bamboo, the design team uses calculated softened lines to shape bamboo joints, vividly showing the upward growth of bamboo. At both ends of the bracelet, teardrop shaped emeralds and paveset diamonds create a visual balance from end to end, signifying good fortune and rising success.
- Realization and Technology
- The bamboo joints, crafted using engraving and filigree technique, feature lines with uniform thickness and even spacing. The techniques produce a delicate, embroiderylike look and capture the natural grain and hue of golden bamboo, giving the piece lively brilliance under changing light. They also enhance the surface hardness of the gold, improving its scratch and wear resistance. The diamonds are microprong set, whose spacing and angle are calculated for secure, smooth settings.
- Operation and Interaction
- The bracelet features an openended design for easy wear, while its staggered structure reflects the natural beauty of bamboo joints, unpolished and freely growing. Combining sophisticated aesthetics, reliable structure and durability, the bracelet serves as a keepsake that carries family memories and blessings across generations, ensuring the lasting beauty and enduring worth of fine gold throughout its lifecycle.
- Project Duration and Location
- Designed and developed in Beijing in February 2024, the product was launched in China in June 2024.
- Specifications
- product dimensions, 100 mm x 100 mm x 8 mm
- Keywords
- Gold Bracelet, Traditional Chinese Bamboo Culture, Golden Bamboo Form, Auspicious Meaning, Gemstones and Diamonds Setting, Engraving and Filigree Technique
