Press Release
Beatbot Sora 10 Robots by Beijing Fromd Design Consulting Co.,Ltd Receives the Bronze A' Design Award in Robotics, Automaton and Automation Design
Beijing Fromd Design Consulting Co.,Ltd recognized for robotics, automaton and automation design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Robotics, Automaton and Automation Design category for Beatbot Sora 10 Robots by Beijing Fromd Design Consulting Co.,Ltd, designed for Beatbot Technology (USA) Co., Ltd.. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Beatbot Sora 10 Robots
Beatbot Sora 10 is a robotic pool cleaner designed for fully automatic cleaning of swimming pools. Surface skimming technology uses eleven sensors and an artificial intelligence path planning algorithm to detect floating debris and remove it with a 6800 gallon per hour suction system. A 7800 mAh battery supports up to four hours of cleaning and covers pools up to 2600 square feet. The lightweight 7.5 kg body and automatic waterline parking simplify daily retrieval. A companion app and a programmable toggle switch offer Auto, Floor Only and Eco cleaning modes.
About Beijing Fromd Design Consulting Co.,Ltd
FromD Innovation originated from the earliest product design company in Beijing. The core members of the team come from the Academy of Arts and Design at Tsinghua University and overseas returnees from Europe and America. It is a comprehensive design consulting company mainly engaged in innovative design and development, providing a series of consulting services from innovation strategy to product design for domestic and foreign clients.
Award Record
This recognition makes Beijing Fromd Design Consulting Co.,Ltd a winner of 6 A' Design Awards. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Robotics, Automaton and Automation Design Award
The A' Robotics Design Award is an international robotics design competition recognizing good robotics designs by robotics designers and engineers worldwide. The competition is organized within the A' Design Award & Competition and is open to robotics designers, automation engineers, robotics brands and robot manufacturers from all countries. Entries typically include industrial robots, medical robots, agricultural robots, domestic robots, autonomous vehicles and humanoid robots. Awarded robotics designs are published at https://designers.org/design-category/robotics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/179738
- A' Design Award Page: https://competition.adesignaward.com/179738
- Media Showcase: https://www.designnewsroom.com/!179738
- Laureate Profile: https://designers.org/d/365056
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beatbot Sora 10 Robots
- Function
- Robots
- Category
- Robotics, Automaton and Automation Design
- Discipline
- Service Design
- Industry
- Manufacturing and Innovation
- Colors
- Dark Slate Gray, Black, Light Steel Blue, Light Blue and Gainsboro
- Images
- 5
- Client
- Beatbot Technology (USA) Co., Ltd.
The Recognition
- Laureate
- Beijing Fromd Design Consulting Co.,Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179738
Credits
- Team
- Qiangqiang Li, Peihang Wang, Zizhou Zhang, Huiming Zhang
Design Details
- Unique Properties
- This product marks a breakthrough in fully automated pool cleaning systems. Equipped with surface skimming technology, the device accurately identifies floating debris through sensor fusion based navigation and removes it with precision using powerful 6800 GPH suction. Powered by a 7,800 mAh, it supports up to 4 hours of cleaning, fully covering pools up to 2600 square feet. Additionally, its lightweight 7.5 kg body, combined with auto waterline parking technology, makes daily retrieval easier.
- Inspiration
- Meticulously engineered for intelligence, reliability, and user friendliness, this product embraces a simple, efficient design to deliver seamless and dependable performance in any setting. Its streamlined form provides a sleek, modern look while boosting underwater agility and cleaning efficiency. Beyond that, it perfectly combines smart technology with rugged hardware, unlocking a superior experience where peak performance effortlessly meets intuitive use.
- Research
- Traditional pool cleaning robots often struggle with floating debris, cumbersome retrieval, and rigid cleaning paths. The Beatbot Sora 10 overcomes these limitations through sensor fusion navigation and AI driven path planning, enabling intelligent 3D mapping and path optimization. Combined with powerful suction, it actively and efficiently collects surface debris. Auto waterline parking further eliminates the hassle of manual retrieval, enhancing both cleaning efficiency and user interaction.
- Challenge
- The Beatbot Sora 10 introduces a true innovation in surface debris removal. It integrates 11 sensors for precision navigation, paired with a front mounted ultrasonic sensor to accurately detect and locate floating debris. Driven by an exclusive AI mapping algorithm, it dynamically plans the most efficient cleaning path in real time. Powered by a robust 6,800 GPH suction system, it autonomously and efficiently clears surface debris, eliminating the need for manual skimming or remote control.
- Realization and Technology
- The lightweight, streamlined body with rounded contours softens its mechanical presence, making it a natural part of the pool. The subtly forward leaning shape generates extra downward thrust underwater, optimizing movement for maximum efficiency. Crafted without any spray, it avoids chemical emissions, enhances corrosion resistance, and delivers a refined finish, bringing style, durability, and sustainable responsibility into perfect harmony.
- Operation and Interaction
- The Beatbot Sora 10 autonomously returns to the pool waterline after completing its cleaning cycle and docks securely for easy retrieval. Its companion app offers Auto, Floor Only, and Eco cleaning modes, along with cleaning progress tracking, water temperature monitoring, and intelligent maintenance alerts. For instant access without the app, the Beatbot Sora 10 features a programmable physical toggle switch, enabling users to assign their preferred mode and activate it with a single press.
- Project Duration and Location
- The project commenced in Suzhou in September 2025, with completion set for March 2026.
- Keywords
- Pool Cleaning Robot, Powerful Suction, Surface Skimming Technology, Intelligent Navigation System, Lightweight Design, Auto Waterline Parking
