Press Release
Kaisen Viking Iroha Restaurant Interior by Daiki Inoshita Wins the Silver A' Design Award in Interior Space and Exhibition Design
Daiki Inoshita of Aimcreate acknowledged for interior space and exhibition design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Kaisen Viking Iroha Restaurant Interior by Daiki Inoshita of Aimcreate, designed for H.I.S. Co., Ltd.. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Kaisen Viking Iroha Restaurant Interior
Kaisen Viking Iroha is a high capacity buffet restaurant that redefines dining as a spatial and urban experience. A centrally positioned buffet counter organizes circulation into a continuous loop, reducing congestion while enhancing clarity. The design integrates panoramic views of Tokyo Dome City as an active component of the interior, transforming the city into a dynamic backdrop. Natural stone and end-grain wood introduce durability and material depth. The project elevates buffet dining into an immersive spatial system.
About Daiki Inoshita
Daiki Inoshita is a Tokyo-based interior designer and Chief Director at AIM CREATE Co., Ltd. He specializes in hospitality and commercial space design, focusing on creating spatial experiences that balance functionality, materiality, and atmosphere. His work emphasizes clarity in spatial composition and the integration of context into design. Through a combination of strategic planning and refined material selection, he delivers projects that respond to both operational needs and experiential quality. Inoshita has worked on a wide range of restaurant and commercial projects, contributing to the development of contemporary dining environments in urban contexts.
About Aimcreate
AIM CREATE Co., Ltd. is a Tokyo-based spatial design company within the Marui Group, specializing in commercial interiors, retail environments, and hospitality design. The company creates concept-driven spaces that integrate branding, customer experience,
Award Record
With this recognition, Daiki Inoshita of Aimcreate is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/180341
- A' Design Award Page: https://competition.adesignaward.com/180341
- Media Showcase: https://www.designnewsroom.com/!180341
- Laureate Profile: https://designers.org/d/379163
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kaisen Viking Iroha Restaurant Interior
- Function
- Restaurant Interior
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Olive Green, Dark Slate Gray, Saddle Brown and Sienna
- Images
- 5
- Client
- H.I.S. Co., Ltd.
The Recognition
- Laureate
- Daiki Inoshita
- Country
- Japan
- Brand
- Aimcreate
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180341
Credits
- Image Credits
- Photographer Satoru Umetsu (Nacása & Partners Inc.), Kaisen Viking Iroha, 2025.
Design Details
- Unique Properties
- Kaisen Viking Iroha reinterprets the conventional buffet by synchronizing spatial composition, circulation, and urban context. A centrally positioned buffet counter organizes movement, while the surrounding panoramic views of Tokyo Dome City establish a continuous dialogue between interior and exterior. The design shifts the buffet from a purely functional dining system into a layered experience where guests engage with food, space, and city simultaneously. Material selections such as natural stone and end-grain wood reinforce durability while expressing the passage of time, creating a tactile and atmospheric depth rarely achieved in high-turnover dining environments.
- Inspiration
- The project redefines the buffet as an urban dining experience, integrating the surrounding Tokyo Dome Cityscape into the interior as an active spatial component. Inspired by the Japanese concept of borrowed scenery, the design captures the energy, light, and temporal shifts of the city, transforming them into an integral part of the dining experience. Rather than isolating the interior from its context, the project embraces the city as a dynamic backdrop, allowing guests to experience both the immediacy of food and the evolving presence of the urban environment simultaneously.
- Research
- Type of Research: Spatial and operational design research. Research Objectives: To elevate the buffet dining experience through spatial quality. Methodology: Analysis of circulation, material durability, and user behavior. Results: Enhanced operational efficiency and a redefined dining experience that integrates urban context as a spatial asset. The project demonstrates that high-turnover restaurants can achieve both performance and experiential depth by aligning circulation, materiality, and environmental integration.
- Challenge
- The primary challenge was to integrate high operational efficiency with a meaningful spatial identity that connects the dining experience to its urban surroundings. This required balancing durability, circulation clarity, and visual openness without compromising comfort or atmosphere.
- Realization and Technology
- The interior was realized through close coordination between spatial planning, custom-built buffet counters, and integrated lighting systems. Natural stone surfaces and end-grain wood elements were precisely fabricated to withstand intensive daily use. Layered indirect lighting enhances material depth while supporting operational clarity. The project balances craftsmanship with efficiency through detailed construction management and material selection.
- Operation and Interaction
- Guests enter through a defined entrance sequence and naturally circulate around the central buffet counter. Seating areas offer multiple dining options, while staff workflows are optimized through clear zoning and direct access to service areas.
- Project Duration and Location
- The project was designed and completed in 2025 in Tokyo Dome City, Tokyo, Japan.
- Specifications
- Restaurant interior project featuring a centrally positioned buffet counter, fixed seating zones, and integrated bar functions. Materials include natural stone, end-grain wood, metal framing, and indirect lighting systems. The layout was designed to accommodate high guest turnover while maintaining clear circulation and efficient staff access within a large-scale dining environment.
- Keywords
- Restaurant Interior, Buffet Restaurant, Japanese Contemporary Design, Interior Architecture, Material Expression, Dining Experience, Spatial Circulation, Urban Dining Experience
