Press Release
Dancheong Silk Scarf by Kyeong Hee Jeong Is Granted the Bronze A' Design Award in Textile, Fabric, Textures, Patterns and Cloth Design
Kyeong Hee Jeong acknowledged for textile, fabric, textures, patterns and cloth design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Dancheong Silk Scarf by Kyeong Hee Jeong has been granted the Bronze A' Design Award in the Textile, Fabric, Textures, Patterns and Cloth Design category. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Dancheong Silk Scarf
This silk scarf reinterprets Gyeongbokgung Palace Dancheong patterns by applying stained glass color techniques. The project focuses on the aesthetic transition of traditional colors into seasonal palettes. The patterns are based on the lotus motif and developed in four versions, each reflecting the specific light and color of the seasons over the palace. Produced on silk, the work utilizes digital printing to capture detailed motifs, achieving visual harmony for modern styling.
About Kyeong Hee Jeong
Holding a Bachelor of Fine Arts in Film and Video from Hongik University, this artist began their career as a production designer and film editor. Over the past two decades, they have developed a unique visual narrative spanning fine art, digital illustration, and media art. Recognized as a 'Selected Artist for Art Gyeonggi' for two consecutive years, they have showcased works at the Seoul Arts Center and international art fairs in New York and Hong Kong. The artist maintains a cinematic perspective, viewing life as an organic structure based on the philosophical themes of self-identity and the 'Eternal Cycle'.
Award Record
With this recognition, Kyeong Hee Jeong is a winner of 1 A' Design Award.
About the A' Textile, Fabric, Textures, Patterns and Cloth Design Award
The A' Textile Design Award is an international textile design competition recognizing good textile designs by best textile designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to textile designers, fabric engineers, texture and pattern creators and clothing companies from all countries. Entries typically include structural fabric, engineered cloth, smart textiles, technical textiles, woven fabric and jacquard fabric. Awarded textile designs are published at https://designers.org/design-category/textile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/180911
- A' Design Award Page: https://competition.adesignaward.com/180911
- Media Showcase: https://www.designnewsroom.com/!180911
- Laureate Profile: https://designers.org/d/379778
- Further Information from the Laureate: http://bit.ly/4rn491q
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dancheong Silk Scarf
- Function
- Silk Scarf
- Category
- Textile, Fabric, Textures, Patterns and Cloth Design
- Discipline
- Fashion Design
- Industry
- Fashion and Furniture & Home
- Colors
- Black, Gainsboro, White Smoke, Dark Slate Gray and Burly Wood
- Images
- 5
The Recognition
- Laureate
- Kyeong Hee Jeong
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180911
Credits
- Image Credits
- Photographer & Illustrator Kyeonghee Jeong, Dancheong Main Visual, 2025.; Photographer & Illustrator Kyeonghee Jeong, Dancheong Pattern Detail, 2025.; Photographer & Illustrator Kyeonghee Jeong, Scarf Styling View, 2025.; Photographer & Illustrator Kyeonghee Jeong, Premium Package View, 2025.; Photographer & Illustrator Kyeonghee Jeong, Lifestyle Scene, 2025.
Design Details
- Unique Properties
- Dancheong is a premium silk scarf that reinterprets the royal colors of Korea into a feast of light. Unlike traditional replicas, the seasonal motifs of Gyeongbokgung Palace are carved into a radiant form that resembles light passing through stained glass, reflecting Cattleya's identity. By transforming the classic palette into an aurora gradient, it creates a visually rich visual experience where the past meets the present.
- Inspiration
- This project reinterprets the Gyeongbok Dancheong pattern and Confucian values as the light of the four seasons, bridging the past with the future. Inspired by the lotus flower, a symbol of noble character, it reconstructs the palace's seasonal light into four distinct patterns. From the floral scent of spring to the majesty of winter, each essence transforms into an optically rich pattern that reflects Cattleya's identity as a desire for classic beauty. These scarves share the harmony of Korean heritage as a beacon of eternal prosperity for women around the world.
- Research
- This research reinterprets Dancheong motifs into premium fashion. Analysis of Gyeongbokgung Palace elements revealed that consumers prefer subtle gradations over intense primary colors. The motifs were reconstructed into four seasonal patterns with aurora-like gradations, optimized for silk printing. This study proves that tradition gains resonance through re-creation rather than mere replication. By harmoniously combining K-culture with modern elegance, it demonstrates that traditional content remains sustainable in everyday life.
- Challenge
- challenge lies in capturing the 500-year legacy of Gyeongbokgung Palace as a beautiful bridge between the past, present, and future. Just as the seasons change the colors of the same architectural space, this project encompasses four distinct patterns: vibrant flowers, radiant light, silent elegance, and elegant elegance. By reinterpreting the monochung with the logic of stained glass, it preserves tradition while projecting Cattleya's identity into a dream of modern beauty. Furthermore, it combines high-resolution digital printing with the natural luster of premium silk to overcome production limitations.
- Realization and Technology
- This product is made from 100% premium silk, resulting in an elegant luster and a soft, luxurious touch. Advanced high-resolution digital textile printing (DTP) has been introduced to perfectly embody the intricate geometric patterns of Gyeongbokgung's monocheong and the mystical aurora gradient inspired by Obansec. Beyond mass production, expert artisans roll and finish the edges by hand, maintaining a supple silhouette while maximizing meticulous artisanal details and value as a high-end gift item.
- Operation and Interaction
- This scarf flexibly changes shape and pattern according to the user's styling. Whether tied in any knot, whether it's around the neck, head, or bag, the 600mm square silk overlaps or unfolds the mono-blue pattern of the aurora gradient to create a variety of silhouettes. The soft silk fabric flows naturally with the movement of the body, revealing different color depths depending on the light and angle. From the moment the wrapping ribbon is untied to the moment it is actually worn, users intuitively experience the process of traditional colors harmonizing with modern everyday styles.
- Project Duration and Location
- The project began in March 2025 in Seoul, South Korea with conception and design. Detailed pattern development and color sampling took place in Seoul in May 2025, AND final production was completed in August 2025.
- Specifications
- quare Silk Scarf: 600 mm x 600 mm. Premium Hard Case Package: 130 mm x 130 mm x 45 mm. Weight: Approximately 35g of 100% Premium Silk Twill. The high-quality hard box, featuring a gold spot color logo, is elegantly tied with a golden-brown ribbon inscribed with the phrase 'You are beautiful'. The set also includes protective tissue paper and a certificate of authenticity. Each piece is crafted using high-resolution 300 DPI digital textile printing and finished with hand-rolled hems by skilled artisans.
- Keywords
- Dancheong, Silk Scarf, K-Culture, Aurora Gradient, Gyeongbokgung, Traditional Reinterpretation, Luxury Fashion, Lotus Pattern, Artistic Scarf, Giftware
