Press Release
Bronze A' Design Award in Packaging Design Goes to Innovate Depict Inspire Packaging by Zhu Jinliang, Han Lu and Lin Huangshan
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Zhu Jinliang, Han Lu and Lin Huangshan for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Innovate Depict Inspire Packaging by Zhu Jinliang, Han Lu and Lin Huangshan has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Innovate Depict Inspire Packaging
Innovate Depict Inspire is a packaging design for colored pencils. The tiered base includes secure slots that keep the pencils arranged and easy to reach. Cushioning foam inside the lid protects the pencil tips. Indentations on the lid serve as a phone stand or as a temporary rest for pencils in use. A sharpener is placed on the back, and horizontal locking slots hold the lid firmly to the base. The graphics pair Jingdezhen porcelain flower patterns for the 24 solar terms with abstract geometric shapes and soft color palettes.
About Zhu Jinliang, Han Lu and Lin Huangshan
Lu Han, a student at Jingdezhen University, has a deep passion for life and artistic creation. She is observant and thoughtful, maintaining curiosity and enthusiasm for new things. She enjoys exploring innovation through practice and places emphasis on the practicality and aesthetic expression of her work. Jinliang Zhu, a student at Jingdezhen University, is dedicated to design creation, focusing on product design and visual expression. He has a deep appreciation for ceramic art and emphasizes the integration of traditional culture with modern design. Huashan Lin, a faculty member in the Ceramic Art and Design Department at Jingdezhen University, primarily teaches packaging design courses.
Award Record
With this recognition, Zhu Jinliang, Han Lu and Lin Huangshan is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/181702
- A' Design Award Page: https://competition.adesignaward.com/181702
- Media Showcase: https://www.designnewsroom.com/!181702
- Laureate Profile: https://designers.org/d/380477
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Innovate Depict Inspire Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Dark Gray, Rosy Brown, Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Zhu Jinliang, Han Lu and Lin Huangshan
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181702
Credits
- Team
- Zhu Jinliang, Han Lu, Lin Huangshan
Design Details
- Unique Properties
- The human centered colored pencil packaging features a tiered structure, secure slots, and cushioning foam, ensuring pencils are neatly arranged and their tips are protected from damage. The lid with indentations can serve as a phone stand or a pen holder, and a sharpener is included on the back, meeting various needs during the drawing process. The appearance, inspired by the 24 solar terms, blends porcelain painting patterns and abstract geometric figures for a simple yet elegant style.
- Inspiration
- The packaging, inspired by the 24 solar terms, pairs each solar term with a corresponding seasonal flower. It incorporates traditional flower patterns from Jingdezhen porcelain to create exquisite, elegant floral motifs, each boasting a dedicated soft color palette. Also introducing modern abstract art, it deconstructs and reconstructs geometric elements such as circles and squares, resulting in an artistic expression that embodies the essence of Eastern aesthetics and modern visual warmth.
- Research
- With the expanding community of drawing enthusiasts, creative tools must balance practicality and aesthetic value. The packaging optimizes its structure and appearance, becoming an ideal desktop companion. Its tiered structure, secure slots, and protective foam ensure organized storage and easy access. Multifunctional indentations meet various drawing needs. The integration of the 24 solar terms, Jingdezhen porcelain painting patterns, and abstract art exudes Eastern charm and modern simplicity.
- Challenge
- The challenge was blending traditional patterns and abstract geometry for harmony of classicism and modernity. The packaging, through systematic visual organization and careful compositional refinement, pairs elegant classical colors with thoughtful negative space to showcase Eastern charm and evoke deep resonance. Meanwhile, geometric elements such as circles, squares, and triangles, coupled with a series of abstract geometric IP characters, add a modern, simple, yet approachable touch.
- Realization and Technology
- The packaging combines premium white cardstock and art paper, with its surface featuring a matte lamination with a delicate touch to enhance both visual appeal and durability. The internal support structure is made of eco friendly corrugated cardboard, lightweight yet compression resistant. The four color high fidelity printing process, overlaid with spot colors and spot UV, faithfully reproduces subtle gradients and intricate pattern layers.
- Operation and Interaction
- The packaging consists of a tiered base and a lid. The base with secure slots keeps pencils neat and stable for easy access and storage. The lid contains soft foam to protect pencil tips, while its indentations serve as a phone stand or temporary resting places for pencils in use, avoiding repeated insertion and removal. A sharpener on the back allows quick pencil sharpening. The lid also boasts horizontal locking slots that fit snugly with the base, preventing accidental opening.
- Project Duration and Location
- The project started in Jiangxi in December 2025 and finished in February 2026.
- Specifications
- product dimensions, 80 mm x 70 mm x 172 mm
- Keywords
- Colored Pencil Packaging, Multifunctional Integration, Tiered Structure, 24 Solar Terms, Abstract Art
