Press Release
Bronze A' Design Award in Installation Design Goes to Hsinchu Scroll Interaction Installation by Shyang Wang
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Shyang Wang for installation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Hsinchu Scroll Interaction Installation by Shyang Wang, designed for Cultural Affairs Bureau of Hsinchu City, has been granted the Bronze A' Design Award in the Installation Design category. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Hsinchu Scroll Interaction Installation
Hsinchu Scroll is an interactive installation created for an exhibition in Hsinchu City, Taiwan. The design adapts the traditional Chinese handscroll into a spatial journey through two galleries, each measuring about 30 by 15 meters with a ceiling height of 5 meters. Infrared depth sensors track visitor movement and trigger real-time calligraphy and flowing water effects. Lightweight modular screen structures and high-gain projection fabric support large-scale digital projections. In a final zone, visitors leave digital calligraphic marks and join the evolving exhibition.
Award Record
This recognition makes Shyang Wang a winner of 1 A' Design Award.
About the A' Interactive, Experiential and Immersive Design Installations Award
The A' Installation Design Award is an international installation design competition recognizing good installation designs by best installation designers worldwide. The competition is organized within the A' Design Award & Competition and is open to installation designers, experiential design studios, interactive design agencies and immersive technology experts from all countries. Entries typically include sculptural installations, light installations, sound installations, digital installations, kinetic installations and site-specific installations. Awarded interactive installation designs are published at https://designers.org/design-category/installation
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/182890
- A' Design Award Page: https://competition.adesignaward.com/182890
- Media Showcase: https://www.designnewsroom.com/!182890
- Laureate Profile: https://designers.org/d/381127
- Further Information from the Laureate: https://culture.hccg.gov.tw/ch/index.jsp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hsinchu Scroll Interaction Installation
- Function
- Interaction Installation
- Category
- Installation Design
- Discipline
- Communication Design
- Industry
- Arts and Branding & Advertising
- Colors
- Dark Slate Gray, Dark Olive Green, Black and Dim Gray
- Images
- 5
- Client
- Cultural Affairs Bureau of Hsinchu City
The Recognition
- Laureate
- Shyang Wang
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182890
Credits
- Team
- National Palace Museum:, Zong-Huang Xiao, Jun-Ke Xie, Shao-Qun Wu, Zhi-Yan Lin, Run-Ya You, Wen-Jia Hong, Cultural Affairs Bureau of Hsinchu City:, Shyang-Yuh Wang, Shu-Fei Chen, Yi-Rong Lai and Kuan-Chieh Huang and others
- Image Credits
- Cultural Affairs Bureau of Hsinchu City National Palace Museum, Taiwan AMUS ART TECH Co., Ltd., Taipei
Design Details
- Unique Properties
- This project establishes a new exhibition paradigm by transforming the traditional Chinese handscroll into a real-time, co-authored urban simulation system.
- Inspiration
- Inspired by the traditional Chinese handscroll, this project reimagines the exhibition as an unfolding spatial experience rather than a static display. It transforms cultural memory into a continuous narrative journey, drawing from literati garden traditions of the Tang and Song eras and historic Hsinchu landmarks. By merging classical aesthetics with contemporary urban identity, the design bridges heritage and technology, creating an immersive and evolving cultural landscape.
- Research
- This challenge is critical as it addresses the broader issue of how non-Western aesthetic systems can survive and evolve within algorithm-driven digital environments.This research addresses the "Digital-Cultural Gap" by developing custom shaders that replicate the "Spirit Resonance" (Qi Yun) of classical ink wash painting. By integrating IR depth sensors and FFT acoustic analysis, the project creates a "living" environment where human movement and ambient sound directly influence generative visual output. The breakthrough lies in "Computational Urban Mapping"—synthesizing Hsinchu's high-tech architecture with the compositional logic of legendary masterpieces.
- Challenge
- Technical Scarcity in Traditional Ink Wash Representation: While digital tools abound for Western art, sophisticated frameworks for translating the atmospheric, rhythmic brushwork of traditional Chinese landscape painting into dynamic digital media remain scarce. The team conducted extensive research to develop shaders and fluid dynamics that honor the "spirit resonance" of classical ink, ensuring the digital output felt organic rather than synthetic. Computational Innovation in Urban Mapping: A significant innovation involved the computational synthesis of Hsinchu’s modern cityscapes with the compositional logic of the legendary Along the River During the Qingming Festival.
- Realization and Technology
- To bridge traditional culture with technology, the project employs Infrared depth sensors and tracking to capture visitor movements, triggering real-time interactive calligraphy and "flowing water" effects. The physical installation uses lightweight, modular screen structures and high-gain projection fabric to ensure visual clarity while maintaining a flexible, eco-friendly exhibition layout.
- Operation and Interaction
- The exhibition is structured as a progressive spatial journey through two expansive galleries about 3000 sq. Ft each. Upon entry, visitors follow a curated "scroll-like" flow, transitioning from historical garden aesthetics to a futuristic digital landscape. Interaction is multifaceted: infrared sensors and motion tracking trigger dynamic visual changes on the walls, simulating the "Meandering Water" banquet. In the dedicated tea and music zones, physical rituals are augmented by generative digital media, where the rhythm of the music and the steam from the tea influence the ambient digital projections.
- Project Duration and Location
- This exhibition started on February 3 to May 10, 2026 in Hsinchu City Art Museum in Hsinchu City, Taiwan.
- Specifications
- The exhibition spans two primary galleries, each measuring approximately 30 Meter x 15 Meter with a ceiling height of 5 Meter, providing a combined immersive volume designed for large-scale digital projections.
- Keywords
- Digital scroll, Interaction Art, Techno-art, Hsinchu City, Chinese Art Exhibition, Media Art
