Press Release
Atlas Intelligent Forklift Truck by Fan Wu Wins the Silver A' Design Award in Robotics, Automaton and Automation Design
Fan Wu honored for robotics, automaton and automation design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 27, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Atlas Intelligent Forklift Truck by Fan Wu, designed for Shanghai Seer Intelligent Technology Co., Ltd., has been granted the Silver A' Design Award in the Robotics, Automaton and Automation Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Atlas Intelligent Forklift Truck
The smart forklift Atlas leverages the EmboSense integrated sensor to achieve high precision environmental perception and BEV spatial modeling. Combined with visual localization mapping and multimodal reasoning capabilities, it supports autonomous path planning, dynamic obstacle avoidance, and task adaptive optimization, allowing rapid adaptation to industrial scenarios such as warehouse logistics and production line assistance.
Award Record
This recognition makes Fan Wu a winner of 10 A' Design Awards. The awards span the editions from 2020 - 2021 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Robotics, Automaton and Automation Design Award
The A' Robotics Design Award is an international robotics design competition recognizing good robotics designs by robotics designers and engineers worldwide. The competition is organized within the A' Design Award & Competition and is open to robotics designers, automation engineers, robotics brands and robot manufacturers from all countries. Entries typically include industrial robots, medical robots, agricultural robots, domestic robots, autonomous vehicles and humanoid robots. Awarded robotics designs are published at https://designers.org/design-category/robotics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/182958
- A' Design Award Page: https://competition.adesignaward.com/182958
- Media Showcase: https://www.designnewsroom.com/!182958
- Laureate Profile: https://designers.org/d/303675
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Atlas Intelligent Forklift Truck
- Function
- Intelligent Forklift Truck
- Category
- Robotics, Automaton and Automation Design
- Discipline
- Service Design
- Industry
- Manufacturing and Innovation
- Colors
- Dark Slate Gray, Dark Gray, Gray, Dim Gray and Black
- Images
- 5
- Client
- Shanghai Seer Intelligent Technology Co., Ltd.
The Recognition
- Laureate
- Fan Wu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182958
Credits
- Image Credits
- Fan Wu
Design Details
- Unique Properties
- Atlas is an industrial grade smart forklift embodied robot designed for warehouse and manufacturing environments. Integrating BEV perception, AI Agent planning, and end to end execution capabilities, it forms a complete closed loop from environmental perception to task comprehension to autonomous operation, optimizing goods handling processes and addressing the complex deployment and rigid usage typical of traditional autonomous mobile robots.
- Inspiration
- Existing industrial autonomous mobile robots often rely on preset environments and fixed workflows, making them not suited for dynamic, complex real world factory operations. Atlas is designed to fundamentally transform the inflexibility of conventional automation solutions. It can adapt flexibly to non standardized tasks much like an experienced worker, thereby enhancing both the adaptability and efficiency of logistics automation.
- Research
- Atlas features the integrated EmboSense sensor, unifying a 3D LiDAR with four fisheye cameras. This delivers 360°environmental perception free of blind spots. Coupled with vision algorithms, it produces high precision panoramic view and colored Gaussian spheres, enabling precise identification of shelves, goods, aisles, and other elements. The system also supports end to end object recognition and continuous self learning iteration.
- Challenge
- Handling uncertainty is considered as the biggest challenge. Industrial sites are rife with unpredictability, goods slightly displaced, temporary water on the floor, personnel unexpectedly entering the area. Traditional automation relies on strictly regulated environments, whereas Atlas must actively adapt to complex changes. A probabilistic decision making model and continuous learning mechanism enable Atlas to grow smarter with each unexpected event.
- Realization and Technology
- The Atlas chassis combines a high strength aluminum alloy frame with composite protective panels for optimal weight durability balance. Its cameras and LiDAR are housed in a roof mounted perception tower with active dust removal and temperature control, ensuring industrial grade reliability. Wireless charging allows uninterrupted power replenishment during operation, boosting continuous efficiency.
- Operation and Interaction
- Users can issue task commands to Atlas via natural language or a graphical interface. The robot autonomously interprets task intent, plans paths, and executes operations. Throughout, intuitive UI, voice feedback, and status indicators facilitate human robot interaction, enabling deployment and application with zero technical barriers, no specialized programming required.
- Project Duration and Location
- The project commenced in Shanghai in March 2024, was completed in Shanghai in May 2025, and was exhibited at CeMAT Shanghai 2025.
- Specifications
- 1206 mm x 1542 mm x 1727 mm
- Keywords
- Smart Forklift, BEV Perception, AI Agent Autonomous Planning, Flexible Logistics, Natural Interaction, End to End Execution, Modular Deployment, Warehouse Automation
