Press Release
Stumbras Vodka Labels by Studija Creata Wins the Silver A' Design Award in Packaging Design
Studija Creata honored for packaging design by the international grand jury of the 2013 - 2014 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 26, 2014 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Stumbras Vodka Labels by Studija Creata, designed for Stumbras. The recognition forms part of the 2013 - 2014 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Stumbras Vodka Labels
This Stumbras‘ Classic vodka collection revives the old Lithuanian vodka making traditions. Design makes an old traditional product close and relevant to nowadays consumer. The green glass bottle, dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
About Studija Creata
Asta Kaušpėdaitė is a designer based in Vilnius, Lithuania. After gaining experience in graphic design (mostly music album covers, book layouts), last fifteen years is focusing on package design (mainly alcohol product labels and bottle designs). Every project welcoming as a new challenge she looks for distinctive solutions, based on conceptual basis, appealing graphics and best matching technologies.
Award Record
With this recognition, Studija Creata is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/32833
- A' Design Award Page: https://competition.adesignaward.com/32833
- Media Showcase: https://www.designnewsroom.com/!32833
- Laureate Profile: https://designers.org/d/134875
- Further Information from the Laureate: http://www.creata.lt/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Stumbras Vodka Labels
- Function
- Labels
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Green, Forest Green and Light Gray
- Images
- 5
- Client
- Stumbras
The Recognition
- Laureate
- Studija Creata
- Country
- Lithuania
- Recognition
- Silver A' Design Award
- Edition
- 2013 - 2014
- Design ID
- #32833
Credits
- Team
- Asta Kauspedaite (Designer, "Studija CREATA") and Jurate Paulauskiene (Product development department manager, "Stumbras")
- Image Credits
- Edgaras Marozas
Design Details
- Unique Properties
- This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment.
- Inspiration
- Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
- Research
- Discovering links to the past to reveal them in a modern appearance.
- Challenge
- Making an old traditional product close and relevant to nowadays consumer.
- Realization and Technology
- Flexo printing, cold foil, embossing
- Project Duration and Location
- This line of traditional Stumbras' vodkas was introduced in late summer 2013.
- Specifications
- Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
- Keywords
- Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
