Press Release
Lithuanian Vodka Gold Vodka Packaging Design by Studija Creata Wins the Bronze A' Design Award in Packaging Design
Studija Creata acknowledged for packaging design by the international grand jury of the 2014 - 2015 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, March 28, 2015 /DesignNewswire/ A' Design Award & Competition has announced that Lithuanian Vodka Gold Vodka Packaging Design by Studija Creata, designed for Stumbras, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2014 - 2015 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Lithuanian Vodka Gold Vodka Packaging Design
Purity and clarity are the main properties that reflect a vodka's quality. They had to be emphasized while rebranding Lithuanian Vodka Gold – the vodka market leader in Lithuania. At the same time some features of national identity were introduced – the Lithuanian Vodka name itself demanded this choice. Authentic ethnic motives transformed into a modern, uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
About Studija Creata
Asta Kaušpėdaitė is a designer based in Vilnius, Lithuania. After gaining experience in graphic design (mostly music album covers, book layouts), last fifteen years is focusing on package design (mainly alcohol product labels and bottle designs). Every project welcoming as a new challenge she looks for distinctive solutions, based on conceptual basis, appealing graphics and best matching technologies.
Award Record
This recognition makes Studija Creata a winner of 5 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2014 - 2015 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/39586
- A' Design Award Page: https://competition.adesignaward.com/39586
- Media Showcase: https://www.designnewsroom.com/!39586
- Laureate Profile: https://designers.org/d/134875
- Further Information from the Laureate: http://www.creata.lt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Lithuanian Vodka Gold Vodka Packaging Design
- Function
- Vodka Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Stumbras
The Recognition
- Laureate
- Studija Creata
- Country
- Lithuania
- Recognition
- Bronze A' Design Award
- Edition
- 2014 - 2015
- Design ID
- #39586
Credits
- Team
- Asta Kauspedaite (Designer, "Studija Creata") and Jurate Paulauskiene (Head of Product development department, "Stumbras")
- Image Credits
- Edgaras Marozas
Design Details
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Inspiration
- The infinite treasury of Lithuanian national heritage. Sun beams playing on the drops after the rain. Wide gamut of delicate golden undertones.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Realization and Technology
- Glass bottle, transparent label and flexographic print.
- Operation and Interaction
- Pure and clear label design communicates the same properties of the product.
- Project Duration and Location
- "Lithuanian vodka Gold" was updated in 2014.
- Specifications
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Keywords
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
