Press Release
Twin Lotus Herbaliste Eco-friendly Pack Dental Floss Packaging by Prompong Hakk Is Granted the A' Design Award in Packaging Design
Prompong Hakk of Shakes Design acknowledged for packaging design by the international grand jury of the 2015 - 2016 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2016 /DesignNewswire/ A' Design Award & Competition has announced that Twin Lotus Herbaliste Eco-friendly Pack Dental Floss Packaging by Prompong Hakk of Shakes Design, designed for Twin Lotus, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2015 - 2016 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Twin Lotus Herbaliste Eco-friendly Pack Dental Floss Packaging
Originally the project started with an ordinary dental floss plastic packaging design when the team realized how much waste this segment created and started to rethink their approach. The idea was to create an eco-friendly packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep the box for a longer period of time. The aim was to design a Zippo-like experience, a Design that worked well, looked great and could go everywhere, turning an environment-friendly idea into a loved accessory.
About Prompong Hakk
We are a multi-disciplinary strategic design studio based in Bangkok, Thailand. We work internationally for small and corporate clients from Southeast Asia and greater China. We shake up creativity to inspire ideas and transform businesses with value driven design.
About Shakes Design
An award-winning design studio in Bangkok that strategizes, develops and executes design strategies for value-focused brands through meaningful experiences. With both local and international talent, our work and stories span multiple creative disciplines.
Award Record
With this recognition, Prompong Hakk of Shakes Design is a winner of 4 A' Design Awards. The awards span the editions from 2013 - 2014 to 2015 - 2016 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/41890
- A' Design Award Page: https://competition.adesignaward.com/41890
- Media Showcase: https://www.designnewsroom.com/!41890
- Laureate Profile: https://designers.org/d/134788
- Further Information from the Laureate: http://www.shakesbkk.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Twin Lotus Herbaliste Eco-friendly Pack Dental Floss Packaging
- Function
- Dental Floss Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sky Blue, Lavender, Gainsboro, Dark Gray and Silver
- Images
- 5
- Client
- Twin Lotus
The Recognition
- Laureate
- Prompong Hakk
- Country
- Thailand
- Brand
- Shakes Design
- Recognition
- A' Design Award
- Edition
- 2015 - 2016
- Design ID
- #41890
Credits
- Team
- Kamthon Leelertphan,, Prompong Hakk, and Surakead Hemwimon
Design Details
- Unique Properties
- The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
- Inspiration
- Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
- Research
- There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
- Challenge
- After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
- Realization and Technology
- Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
- Operation and Interaction
- Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
- Project Duration and Location
- The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
- Specifications
- Width 59,6mm x Length 46,6mm x Height 22mm
- Keywords
- Green Design, FMCG Packaging, Herbaliste, Eco-friendly
