Press Release
Ladan Zadfar & Mohammad Farshad Is Honored with the Silver A' Design Award for Drink Beauty Food in Food, Beverage and Culinary Arts Design
Ladan Zadfar & Mohammad Farshad acknowledged for food, beverage and culinary arts design by the international grand jury of the 2015 - 2016 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2016 /DesignNewswire/ Drink Beauty Food by Ladan Zadfar & Mohammad Farshad, designed for Creator studio, has been granted the Silver A' Design Award in the Food, Beverage and Culinary Arts Design category, A' Design Award & Competition has announced. The award was conferred within the 2015 - 2016 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Drink Beauty Food
Drink Beauty is like a beautiful jewel that you can drink! We made a combination of two objects that were used separately with tea: Rock candies and lemon slices. This design is completely eatable. By adding lemon slices to rock candy's structure, its taste becomes incredibly better and its food value increases because of lemon's vitamins.The designers simply replaced the sticks that rock candy crystals were held to with a slice of dried lemon. Drink Beauty is a complete example of modern world which brings beauty and efficiency all together.
About Ladan Zadfar & Mohammad Farshad
Ladan Zadfar has a genuine fascination for delving into the needs and real challenges faced by customers or users. Her primary focus is on merging quantitative data with qualitative feedback, ensuring evidence-based strategic design solutions that align with both client expectations and project objectives. This mindset propels her towards a journey of continuous learning and self-challenge, pushing boundaries in various aspects to deliver the most optimal outcomes.
Award Record
This recognition makes Ladan Zadfar & Mohammad Farshad a winner of 1 A' Design Award.
About the A' Food, Beverage and Culinary Arts Design Award
The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. The competition is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Entries typically include design for food, design with food, food servings, tasting menus, cocktails and desserts. Awarded culinary art designs are published at https://designers.org/design-category/culinary-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/44849
- A' Design Award Page: https://competition.adesignaward.com/44849
- Media Showcase: https://www.designnewsroom.com/!44849
- Laureate Profile: https://designers.org/d/153935
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Drink Beauty Food
- Function
- Food
- Category
- Food, Beverage and Culinary Arts Design
- Discipline
- Product Design
- Industry
- Food & Hospitality and Packaging & Retail
- Colors
- Cornsilk, Ivory, Black, Sienna and Saddle Brown
- Images
- 5
- Client
- Creator studio
The Recognition
- Laureate
- Ladan Zadfar & Mohammad Farshad
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2015 - 2016
- Design ID
- #44849
Credits
- Team
- Ladan Zadfar and Mohammad Farshad
- Image Credits
- Photographer Mohammad Farshad
Design Details
- Unique Properties
- This design is a combination of lemon and rock candy that are usually used separately with tea . We wanted to give a more attractive look to these food and also bring them both in one package . Rock candy is a beautiful crystal rock made of sugar and water which is usually held to a little stick . Dried lemons and fresh lemons are both used with tea . We simply replaced the stick that rock candy is held to with a slice of dried frozen lemon.This design is like a beautiful jewel that u can drink.
- Inspiration
- As we all know tea is the world's second favorite and most used hot drink. It is mostly used in Europe and Asia . People usually drink tea with sweets and other things such as honey,sugar,lemon,dates,rock candies. In my country it is mostly used with rock candies but they are not beautifully designed and they add lemon flavor to rock candies which makes it really disappointing . This design is healthier because we used a slice of dried frozen lemon and more beautiful.It is a drinkable jewel .
- Research
- Now a days we live in a world that we do not just rely on the use of things we have .We want every thing to be beautiful , chic and in its best look possible and we also want things to be environmentally friendly because of the world's pollution problems . Our design includes all aspects of a good , innovative design .
- Challenge
- We did a major research on a lot of factories that produce rock candies to know the problems and flaws .We looked for a different angle so that we could produce a new product that does not have those flaws . We combined rock candies with lemon and create a whole new product .
- Realization and Technology
- Rock candies are made in a simple way . Factories have big containers of water that is satiated with sugar , the little wooden sticks are placed in them and in a certain amount of time the crystals start to appear on the stick . The innovative part of our design is that we replaced the stick which you can't obviously eat with slices of dried lemon that is eatable , has a better taste , more beautiful and contains lots vitamins .
- Operation and Interaction
- For a much better result the solution of water and sugar must be completely wave less . So the crystals will appear more symmetric and clear .
- Project Duration and Location
- This project has been incoporated as an industrial design project in Iran on Monday, May 6, 2013 .
- Specifications
- This product is a luxury product so we don't use all slices of a lemon because they don't have the same space . We select only lemon slices that have about 2.5 centimeters diameter . So its total diameter after the crystals appear will be 4 centimeters .The product total third dimension is about 8 millimeters . It is not possible to tell the exact dimensions because the crystallization process is something that can't be done in an exact shape every time but we can manage total numbers for dimensions .
- Keywords
- rock candy, lemon, tea, drink, beauty, sweet, food, design
