Press Release
Ladan Zadfar and Mohammad Farshad Receives the Silver A' Design Award for X alarm Cigarette Filter in Social Design
Ladan Zadfar and Mohammad Farshad recognized for social design by the international grand jury of the 2016 - 2017 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has announced that X alarm Cigarette Filter by Ladan Zadfar and Mohammad Farshad, designed for Creator studio, has been granted the Silver A' Design Award in the Social Design category. The result belongs to the 2016 - 2017 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding X alarm Cigarette Filter
X alarm, is an alarm for smokers to make them realize what they are doing to themselves while they are doing it.This design is a new generation of cigarette filters.This design can be a good replacement for expensive advertisements against smoking and it has more influence on smokers minds than any other negative advertising.It has a very simple structure, the filters are stamped with an invisible ink that covers the negative area of the sketch and with each puff the sketch will appear clearer so with each puff you will see your heart is getting darker and you know what is happening to you.
About Ladan Zadfar and Mohammad Farshad
Ladan Zadfar has a genuine fascination for delving into the needs and real challenges faced by customers or users. Her primary focus is on merging quantitative data with qualitative feedback, ensuring evidence-based strategic design solutions that align with both client expectations and project objectives. This mindset propels her towards a journey of continuous learning and self-challenge, pushing boundaries in various aspects to deliver the most optimal outcomes.
Award Record
This recognition makes Ladan Zadfar and Mohammad Farshad a winner of 3 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2016 - 2017 editions of the A' Design Award & Competition.
About the A' Social Design Award
The A' Social Design Award is an international design competition recognizing excellence in social design by social impact designers and think-tanks worldwide. It is organized within the A' Design Award & Competition and is open to social designers, social brands, social manufacturers and social design professionals from all countries. Typical entries include community projects, social campaigns, public installations, educational programs, sustainable initiatives and healthcare solutions. The awarded social designs are published at https://designers.org/design-category/social
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/44930
- A' Design Award Page: https://competition.adesignaward.com/44930
- Media Showcase: https://www.designnewsroom.com/!44930
- Laureate Profile: https://designers.org/d/153935
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- X alarm Cigarette Filter
- Function
- Cigarette Filter
- Category
- Social Design
- Discipline
- Communication Design
- Industry
- Social Impact
- Colors
- Gainsboro, Dark Slate Gray, Silver, Lavender and Dim Gray
- Images
- 5
- Client
- Creator studio
The Recognition
- Laureate
- Ladan Zadfar and Mohammad Farshad
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2016 - 2017
- Design ID
- #44930
Credits
- Team
- LADAN ZADFAR and MOHAMAD FARSHAD
- Image Credits
- Photographer Mohammad Farshad illustration LADAN ZADFAR
Design Details
- Unique Properties
- X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
- Inspiration
- There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
- Research
- We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
- Challenge
- The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
- Realization and Technology
- This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
- Operation and Interaction
- These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
- Project Duration and Location
- This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
- Specifications
- Our design is meant to be the exact size of the surface of any cigarette filter brands .
- Keywords
- warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
