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Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Furniture Design Goes to Keymotif Key holder by Vassilis Mylonadis

The international grand jury of the 2016 - 2017 A' Design Award & Competition recognizes Vassilis Mylonadis for furniture design

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2017 /DesignNewswire/ A' Design Award & Competition has announced that Keymotif Key holder by Vassilis Mylonadis, designed for Mydesign Mylonadis, has been granted the A' Design Award in the Furniture Design category. The award was conferred within the 2016 - 2017 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Keymotif Key holder

It is quite intriguing to be able to see aspects of one country's history and folklore through a different perspective. That led to the creation of Keymotif, a key holder set which is inspired by the motif found on textiles that are produced by a traditional loom in Northern Greece. History lives on through a key holder and makes a new turn.

About Vassilis Mylonadis

Many of the spaces that we live in and the objects that surround us, are not designed in a way to intrigue our emotions. Our vision is to design objects and spaces with the notion that they will make our everyday life more functional and fun. This approach has guided the design services that our practice has offered since its founding in 1994. Together with an extensive network of partners we have provided simple and functional solutions to clients who either manufacture consumer and industrial products or are in need of exhibition or interior design.

Award Record

With this recognition, Vassilis Mylonadis is a winner of 2 A' Design Awards. All of the awards belong to the 2016 - 2017 edition of the A' Design Award & Competition.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Keymotif Key holder
Function
Key holder
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Wheat, Burly Wood, Tan, Bisque and Linen
Images
5
Client
Mydesign Mylonadis

The Recognition

Laureate
Vassilis Mylonadis
Country
Greece
Recognition
A' Design Award
Edition
2016 - 2017
Design ID
#56558

Design Details

Unique Properties
The idea that one's absence from home or office could be transformed into a colour footprint by removing a key holder from it's base was very intriguing to me.
Inspiration
In search for a new generation of souvenirs that would bring up hidden aspects of our history, I came up with Keymotif. It is a key holder which is inspired by the motif found on textiles produced by a traditional loom. The motif from a textile, is transformed into a 3D object, which is brought into our everyday lives through a key holder.
Research
I was always intrigued by the technical skills of the users of the traditional looms in Greece and the fine and rich results they were able to deliver through a vast number of motifs created on textiles. My idea was to brake down these motifs into simplified forms that they would be able to live through objects of our everyday life.
Challenge
The transition from the folklore past to the present situation made me to lean first to wood as a natural material which would be complemented with Plexiglas. Keeping in mind the factor of sturdiness and after several tests with different types of wood, okoume plywood seemed to be the finest solution. On the other hand Plexiglas due its technical abilities of bending seemed quite appropriate. That combined together, led us to the design of a well-balanced product with a profound reference to Greece's recent past.
Realization and Technology
Keymotif is made out of laser cut okoume wood and white plexiglass. Because of the different nature of the materials, there was a lot of fine tuning that took place in order to reach the desired result.
Operation and Interaction
There is a set of 2 key holders and a wall mount unit. With the removal of the key holder from its base, a coloured footprint is created.
Project Duration and Location
The project started in October 2016 in Athens and finished in December 2016 in Athens, and was exhibited in It's all, oh so souvenir to me, Parousies 2017, Athens Greece
Specifications
Keymotif base including 2 key holders 110 mm x 110 mm x 30 mm, Package(Stamped cardboard with rubber band) 120 mm x 140 mm x 33 mm
Keywords
product design, key holder, decorative items, souvenir

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