Press Release
Travis Baldwin Is Honored with the Silver A' Design Award for Argus Biometric Camera in Security, Safety and Surveillance Products Design
Travis Baldwin of Créa Inc Design honored for security, safety and surveillance products design by the international grand jury of the 2017 - 2018 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2018 /DesignNewswire/ A' Design Award & Competition has announced that Argus Biometric Camera by Travis Baldwin of Créa Inc Design, designed for Crea Inc Design LTD, has been granted the Silver A' Design Award in the Security, Safety and Surveillance Products Design category. The award was conferred within the 2017 - 2018 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Argus Biometric Camera
Argus is a biometric camera designed for identity checks in secure offices, airports and checkpoints. Argus was created as a low cost alternative to more expensive biometric systems and staffed checkpoints. A camera with a long zoom lens is housed vertically inside a slim cylindrical pillar. Only a lightweight mirror moves to provide pan and tilt, which allows a compact size and fast motion. Argus can identify about 10 people per minute at a distance of 3 to 8 feet. The serious and minimal form hides the high speed movement.
About Travis Baldwin
With more than 20 years of award winning in-house & consultancy product design experience, my career focus is industrial design, innovation strategy, and high quality production. Crea Inc was started in 2004 in Colorado to work for a small tech startup there, and has continued successfully serving clients across the US, Europe, and globally. It is currently based in Bristol UK, a creative capital of Britain. Creative challenges are my passion and am always searching for opportunities to bring great products into the world.
About Créa Inc Design
With almost 20 years of award winning experience, Travis and the team at Créa combine industrial design, brand & innovation strategy, and production management. This facilitates focused & successful product development in every part of the produ
Award Record
With this recognition, Travis Baldwin of Créa Inc Design is a winner of 4 A' Design Awards. The awards span the editions from 2013 - 2014 to 2017 - 2018 of the A' Design Award & Competition.
About the A' Security, Safety and Surveillance Products Design Award
The A' Security Products Design Award is an international product design competition recognizing good security products by best designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to security products designers, industrial designers, security equipment manufacturers and surveillance products manufacturers from all countries. Entries typically include CCTV cameras, alarm systems, access controls, biometric scanners, surveillance drones and security locks. Awarded security products designs are published at https://designers.org/design-category/security-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/64450
- A' Design Award Page: https://competition.adesignaward.com/64450
- Media Showcase: https://www.designnewsroom.com/!64450
- Laureate Profile: https://designers.org/d/123627
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Argus Biometric Camera
- Function
- Biometric Camera
- Category
- Security, Safety and Surveillance Products Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Social Impact
- Colors
- Dark Slate Gray, Ghost White, Dim Gray, Gainsboro and Silver
- Images
- 5
- Client
- Crea Inc Design LTD
The Recognition
- Laureate
- Travis Baldwin
- Country
- Great Britain
- Brand
- Créa Inc Design
- Recognition
- Silver A' Design Award
- Edition
- 2017 - 2018
- Design ID
- #64450
Credits
- Team
- Bill Willis, Bill Haushalter, Steve Eckhardt and Jeff Kormanec
- Image Credits
- Image #No 1-5 : Photographer Bill Haushalter, Argus prototype photo shoot, 2016-2017. Image #No 1-5 : Designer Travis Baldwin, Argus Digital Prototype Imaging 2016-2017.
Design Details
- Unique Properties
- Argus was created as a low cost alternative to more expensive biometric solutions or staffed checkpoints. The current auto-recognition systems are expensive and require multiple cameras around a portal where people pass. They also use high levels of IR light. Argus simplifies this with a single mounted camera system that can pan, tilt, and zoom at high speed to capture all people passing and aims less IR light only at a single person. A longer custom made low-light zoom lens & camera can be used because it is in a vertical orientation. This increases the capture range, even people in wheelchairs.
- Inspiration
- Argus is a nondescript mounted camera pillar that can ID 10 people per minute at 3 to 8 feet. It’s made for locations where laptops or alternate solutions won’t work, such as secure offices, airports, and checkpoints. Product layout was optimized to house a long zoom lens camera vertically and only move a mirror to give pan tilt functionality. This allowed a compact size and fast movement, while delivering high performance - groups could be identified at the same time! Initial designs moving a large large lens were deemed too dramatic and inertia presented problems. Styling was optimized for serious but minimal look, camouflaging high speed movements behind an opaque glass lens.
- Research
- At the start of the project, we had a general idea of what performance spec we had to meet or exceed, based on market research of competitors. This included costs, installation complexity, identification methodology, and camera specs. The learnings helped us lay out our unique concept. Sales people researched use case scenarios first hand with clients, which was used for product architecture, features, appearance, and placement. Subject well-being was important, so consideration of their experience was a priority. During development look & feel concepts, physical prototypes, and CAD images were continually tested with them for function & aesthetics.
- Challenge
- Our main challenge was to create a high performance biometric camera at a low price to compete with expensive current systems. We used our expertise to invent new ways of configuring off the shelf components in a bespoke design to outperform existing products. From the start we developed the housing to use inexpensive std materials if possible, such as PVC tube structure rather than moldings. Some components were custom fabricated, such as zoom lens & mechanisms. A second goal was a serene external design to convey non-threatening seriousness of purpose. Early concepts had a large moving cylinder to “aim” camera at subjects.
- Realization and Technology
- Our team approached this challenge by leveraging our previous biometric development experience - we knew we could integrate hi-spec off-the-shelf components to outperform more expensive systems for a fraction of the cost. Argus uses hi-res 75 frame/sec digital cameras, standard motors and arduino PCBs. For select non-standard components we designed bespoke lenses, mechanisms, and enclosures for our specific needs.The lens was custom designed for unique low-light use but high zoom, unique to us and not available commercially. Mechanisms were developed to pan, tilt,and zoom but also be optimized for CNC mfg.
- Operation and Interaction
- Argus first recognizes faces with a wide angle camera, calculates subject’s face location in 3d space, then sends pan/tilt/zoom instructions to lens abd mirror motors. Built in IR LEDs are aimed at eyes in wavelengths not visible to humans. The camera aims & focuses on each person’s eyes to capture high res iris images. Capture is at 75 frames/sec, ensuring several sharp images on even moving subjects. A 2nd camera captures face ID images. Matching happens on a connected PC in milliseconds, then audio or 360 degree LEDs to communicate status to subject. One use scenario could be in airports when people line up to pass checkpoints.
- Project Duration and Location
- The project kicked off in Washington D.C., Minnesota, Austin TX and Bristol UK in Dec 2015. Design activities started in Washington and Bristol in Jun 2016. The initial main device low volume production was started in July 2017. Revisions and accessories were continued to be developed until the start of 2018.
- Specifications
- Argus was designed to be a compact, simple cylindrical form that could be mounted in a variety of ways (floor or ceiling mounted, free standing, or wall mounted). The overall design is tightly fit into the form, efficiently using the space. Different lens options can capture different view boxes, shown in product image. Dimensions: 168.28mm/6.62 in Diameter x 749.31mm/29.5 in Height Mounted Height: 1859.31mm/73.2 in Weight: 16 Lbs / 6 Kg Capture Speed: 1/10 second per person at 75fps Capture Distances: 3ft to 8ft Pan Range: 27 Degrees left or right pan (54 degrees total) Tilt Range: 34 Degrees left or right pan (68 degrees total)
- Keywords
- Biometric camera, Multi-modal, Camera, Iris Recognition, Facial recognition, Identity, Security, Argus, Corvus