Press Release
Créa Inc Design Receives the A' Design Award for Britannia 10MW Offshore Wind Turbine in Energy Products, Projects and Devices Design
Créa Inc Design recognized for energy products, projects and devices design by the international grand jury of the 2018 - 2019 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2019 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Energy Products, Projects and Devices Design category for Britannia 10MW Offshore Wind Turbine by Créa Inc Design, designed for Créa Inc Design Ltd.. The recognition forms part of the 2018 - 2019 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Britannia 10MW Offshore Wind Turbine
Britannia is a mega-scale offshore wind turbine designed for wind farms in the United Kingdom. The turbine generates 10 MW of power, enough electricity for the instantaneous demand of 7,500 homes. The structure reaches 180 metres in height with a blade span of 145 metres. Exterior panels are made from fibreglass composite mounted on an internal steel beam structure. Radiators cool the large generators, and their placement allowed air scoops to be used as styling elements. The interior space is arranged so that crew members can work and sleep inside during servicing.
About Créa Inc Design
With more than 20 years of award winning in-house & consultancy product design experience, my career focus is industrial design, innovation strategy, and high quality production. Crea Inc was started in 2004 in Colorado to work for a small tech startup there, and has continued successfully serving clients across the US, Europe, and globally. It is currently based in Bristol UK, a creative capital of Britain. Creative challenges are my passion and am always searching for opportunities to bring great products into the world.
Award Record
This recognition makes Créa Inc Design a winner of 5 A' Design Awards. The awards span the editions from 2013 - 2014 to 2018 - 2019 of the A' Design Award & Competition.
About the A' Energy Products, Projects and Devices Design Award
The A' Energy Design Award is an international competition recognizing good energy products, projects and services by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to energy product designers, energy device engineers, industrial design studios and energy systems architects from all countries. Entries typically include solar panels, wind turbines, hydroelectric generators, geothermal systems, bioenergy converters and fuel cells. Awarded energy product designs are published at https://designers.org/design-category/energy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/70235
- A' Design Award Page: https://competition.adesignaward.com/70235
- Media Showcase: https://www.designnewsroom.com/!70235
- Laureate Profile: https://designers.org/d/123627
- Further Information from the Laureate: http://www.argoresources.com/images/wpe_Britannia.pdf
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Britannia 10MW Offshore Wind Turbine
- Function
- 10MW Offshore Wind Turbine
- Category
- Energy Products, Projects and Devices Design
- Discipline
- Industrial Design
- Industry
- Sustainability and Manufacturing
- Colors
- Dark Gray, Silver, Gainsboro, Linen and Dim Gray
- Images
- 5
- Client
- Créa Inc Design Ltd.
The Recognition
- Laureate
- Créa Inc Design
- Country
- Great Britain
- Recognition
- A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #70235
Credits
- Team
- Jim Dehlson, Anthony Chobot, Erik Smith, Steven Fischer and Travis Baldwin
- Image Credits
- Industrial Designer Travis Baldwin, Britannia Visuals, 2010. Illustration Clipper Windpower, Product Paintings, 2010-2011.
Design Details
- Unique Properties
- The Britannia is mega-scale wind turbine proposed for offshore wind farms in the United Kingdom, the largest in the world and first to produce 10Mw of power. The exterior styling differentiates Clipper turbines and is designed to evoke company heritage and inspiration. Placement of the radiators to cooling the large generators, allowed the use of air scoops as stylistic elements. The interior architecture is optimized for people to work and sleep inside the large space to service the generators.
- Inspiration
- Brittania has stylistic inspiration from the nautical heritage of Clipper, the Clipper ship itself, and is expressed in the galley like rear end forms as well as the streamlined shape. CEO/Founder Jim Dehlson, “the father of modern Windpower,” expressed his aspiration for Britannia was the sculpture of “Winged Victory of Samothrace.” The exterior was designed to embody elements such as the arched wings, to create a mega sized inspirational sculpture. Function is integrated throughout the form, including the placement of Radiators to create the galley form and walkway under the Wing forms.
- Research
- Some people dislike look & noise of wind turbines, while suppliers want more efficiency/turbine. We solve these problems w/ mega-scale & design. Mega turbines produce more power, reducing number. Big size increases friction & heat, so radiators are essential. Scale allows internal cranes, bomb-bay doors, & habitability. Modular construction facilitates assembly. ID aim was to increase beauty w/ efficient engineering solutions – to create an iconic shape in sky, representing Clipper & renewable power.
- Challenge
- The hardest part of the engineering challenge was working with such a large scale product - engineering requirements were extreme including fabrication, assembly, mechanics, etc... all affecting the industrial design options.
- Realization and Technology
- Engineering teams developed generators, gearing, blades, & steel structure. It was starting point for exterior design & interior crew architecture. Turbine generator cooling is important (many catch fire) and placement of radiators was carefully considered for impact. Crew required internal space for removing, servicing, & replacing large generators. Windows, walkways, and sleep areas were positioned for crew comfort. Bomb-bay doors located for ship access. Helipad access on roof was planned.
- Operation and Interaction
- Britannia is built in modular pieces & transported via highways/ ships to assembly site – each w/ challenges because of scale. On site, the tower would be built then modular parts are hoisted into place. 1st internal frame, then exterior pieces. Internal cranes lift generators & radiators into place. The cone would be added, then blades installed. During use, generators could be dismantled internally or replaced with bomb-bay doors. Technicians could arrive via helipad or lifted from ships.
- Project Duration and Location
- The project started in December 2008, in Santa Barbara California (USA), San Francisco (USA), and Bristol (UK). The industrial design phase of the project was completed in March 2010.
- Specifications
- It generates 10Mw of energy, electricity for instantaneous demand of 7,500 homes at once. Height 180m Bladespan145m Generators replaced by lower/raising from ships with built in crane & moved internally to position. Crew delivered to roof helipad & can sleep onboard. Doors/windows added for comfort. External panels made from fibreglass composite mounted to internal i-beam structure. Blades made from single composite molding. Fabricated in road transportable modules because of large size.
- Keywords
- Wind Turbine, Energy, Generator, Brittannia, Clipper Windpower, Offshore, Green Power, Renewable Energy
