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DesignNewswire · COMO, Italy ·

Tomohiro Katsuki - Prism Design Receives the A' Design Award for Niannujiao Jiaoding Flagship Store Flagship Store in Interior Space and Exhibition Design

Tomohiro Katsuki - Prism Design of Prism Design recognized for interior space and exhibition design by the international grand jury of the 2018 - 2019 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2019 /DesignNewswire/ Niannujiao Jiaoding Flagship Store Flagship Store by Tomohiro Katsuki - Prism Design of Prism Design has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2018 - 2019 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Niannujiao Jiaoding Flagship Store Flagship Store

Niannujiao Jiaoding Flagship Store is a retail interior in Beijing, China, that holds two women's fashion brands in one space of 180 square meters. The design concept is balanced neutral. Style, color, circulation, function and product range are balanced so that each brand keeps its own character. Niannujiao is elegant and clear, while Jiaoding is modern, simple and fashionable. Materials include gray slate tile, bronze steel plating, clear mirror, white and pink paint, wood sheet, fabric and artificial terrazzo.

About Tomohiro Katsuki - Prism Design

PRISM DESIGN is an international architecture and design studio whose partners have worked for many years in architectural design in various disciplines. These areas of expertise range from interior design, product design, and exhibition design (commercial spaces, hospitality, residential, health and wellness bars, restaurants, retail and office design), to art direction and design consulting for companies operating in the furniture and fashion industries. Our team is composed of a group of creative people from different backgrounds, working together in an ongoing cultural exchange.

About Prism Design

Expertise range from interior design, product design, and exhibition design (commercial spaces, hospitality, residential, health and wellness bars, restaurants, retail and office design)

Award Record

Tomohiro Katsuki - Prism Design of Prism Design is a winner of 9 A' Design Awards, including this recognition. The awards span the editions from 2015 - 2016 to 2018 - 2019 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Niannujiao Jiaoding Flagship Store Flagship Store
Function
Flagship Store
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Lavender, Light Gray, Gray, Silver and Dark Gray
Images
5

The Recognition

Laureate
Tomohiro Katsuki - Prism Design
Country
China
Brand
Prism Design
Recognition
A' Design Award
Edition
2018 - 2019
Design ID
#82900

Credits

Team
Masanori Kobayashi and Yao Di
Image Credits
Photographer:Katsumi Hirabayashi

Design Details

Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space. The new concept is ‘balanced neutral’
Inspiration
Target customers are women between the ages of 30 and 40. Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity. We decided to focus on balancing neutrality without breaking the two personalities.
Realization and Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Operation and Interaction
The world is full of many things and information. People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Project Duration and Location
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Specifications
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /
Keywords
NEUTRAL,Balance,Boutique,

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